For some time I have been thinking the term PURE WATER was not a good chose. People think tap water is pure. I think demineralise pure water would be better for marking purposes as it invokes a bit of thought on the customers side Pure water does not sound complicated and expensive. The think this term needs to be improved and brought up to date. Remember this is for marketing, it’s the spin or value adding we are talking about. What do you guys feel about it.
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