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wizard

Out date term Pure water
« on: January 10, 2010, 06:01:44 am »
For some time I have been thinking the term PURE WATER was not a good chose. People think tap water is pure. I think demineralise pure water would be better for marking purposes as it invokes a bit of thought on the customers side Pure water does not sound complicated and expensive. The think this term needs to be improved and brought up to date. Remember this is for marketing, it’s the spin or value adding we are talking about. What do you guys feel about it.


Re: Out date term Pure water
« Reply #1 on: January 10, 2010, 07:14:46 am »
For some time I have been thinking the term PURE WATER was not a good chose. People think tap water is pure. I think demineralise pure water would be better for marking purposes as it invokes a bit of thought on the customers side Pure water does not sound complicated and expensive. The think this term needs to be improved and brought up to date. Remember this is for marketing, it’s the spin or value adding we are talking about. What do you guys feel about it.



You've started two threads on an identical subject.  If you delete one of them I will delete one of my replies (if you wish)   :)

wizard

Re: Out date term Pure water
« Reply #2 on: January 10, 2010, 04:13:25 pm »
I do not know how to .They would not load this morning it only appeared a hour after they were posted

John Walker

  • Posts: 613
Re: Out date term Pure water
« Reply #3 on: January 10, 2010, 04:20:57 pm »
There's actually THREE threads on same subject today by you Wizard - each one with a slightly different title - I think one of your spells has malfunctioned  - a bit like the Scorcerers Apprentice eh?    ;D
BaxWalker Window Cleaning