when i saw thier pitch on dragons den, it was obvious on how they intended to operate.
hit hard and cheap, cut price on quotes, use cheap labour. do one good clean in six method.
the problem then becomes, no one can compete with them.
you cannot quote the same if you intend to clean 100% each visit.
so companies get a bench mark on how much they are willing to pay.
i know a pub chain that are unhappy with thier cleaners but they cannot get anyone to match the price they pay, so they keep the bad cleaners