He's explained this before, the work is his, all of it, and he is prepared to buy it back off the franchisee including this added value that you mention at a fair price.This franchise would then go to someone else.
My opinion of this? (well actually no one asked but that's never sopped me before) I think that like a lot things a window cleaners round or business will come to reflect him.The people you think will succeed probably will.So i put a lot of this down to Ian and his good judgement of the people who work with him.
It's been mentioned before that of the many claimants to being a franchise, Ian's is the only one that actually provides the work.All the others you get your own work.His system seems to work, aside from his input, because he selects good people.My guess is that if we forum members, as a group, wanted to join most of us would fail the criteria in one way or another.Mcdonalds is fussy too, and you have to go to hamburger university for 18 months in the states and support yourself while you do so.