I think Ron is clued up on his marketing and what his customers are looking for even if you agree with his ideas or not, how many look at where they are standing in the market place.
Do you track your response ie why they bought your service was it on price, good telephone skills, recommend, certain age group, quality (which all customers want irrelivant of price), locality, like what they read in adverts?
If you know where work is coming from you can target the people in that niche and saw yourself time and money.
Shaun