For the time and effort, I would hire a professional designer in your UK area, or I know a few guys on this board offers web design including myself. Do what you do best, unless you do have the time and effort to put into it. If your in a rural area, then yes you will be able to target your areas with some knowledge after a few months but a high competitve area will be hard and you may have to hire someone.
And these days, its not what you really do on your website much, but what you do offsite.
Look into a easy CMS system like joomla/wordpress and etc. But even still, your gonna need to hire a graphic designer if your not satisfied with the colors/header/etc.
Again, with what you can make in 1-2 of cleaning carpets can be to hire a professional to have it completed within 7 days for you and you dont have to worry about a thing.
Take a good look at many websites done by the owner vs Professionals, its kinda like the Rug Doctor vs Truckmount, night and day difference. With whatever you do, make sure the website is clean, easy to navigate, has your phone # easy to read, contact forms, galleries and etc. Yes the main thing is to get it ranked high as possible, but if your website is junky looking, how you do you think the customer may feel if a website is not professional looking......they might think the cleaning company isnt either.....even though if its ranked?
Hope the best for you for whatever decision you make!
