Ionic's poles are very rigid, strong and definitely built to last.
The only downside is their replacement clamps don't have enough clearance to adjust the pole very much, (but that can be remedied). The clamp levers can catch on guttering when cleaning over conservatory roofs.
The poles are fairly heavy in comparison to gardiners super lite range but what pole isn't?
The domestic brush is ok-ish but the commercial one is far to stiff unless you're using hot water. They are not bad for 1st cleans but not for regular rinse overs. Best advice is fit gardiners super lite brush to Ionics poles.
I personally would prefer to pay the same kind of money and buy Facelift carbon poles as they are almost as rigid but the clamps are better designed and the poles are slightly lighter and slimmer.