[Mike Halliday]

what yea think

[vacman]

boring 

[derek west]

straight in the bin for me, got bored after 3 lines, looks really scruffy, my 3 year olds writing is neater.

definately not for me and i usually like your adds mike. in the words of the late great john macenroe, "you cannot be serious"

derek

ps... i know he's not dead, but i put that just incase this thread gets read in the future

[robert meldrum]

The concept is NOT new and has been used over the past 20 years at least, with great success. There are many variations of this and they've been used in several campaigns for a variety of companies.


It works........for very good reasons, which Fast  Trackers among others will know.

[JandS]

Ditto

John

[Mike Halliday]

Derek I did'nt write it, it was sent to me but try and read the full thing, when you look a bit deaper it is actually quite interesting.

[Ryan Smyth]

I think its quite good, its just the handwritten aspect of it im wary of, although it would
probably be ineffective in typed form.

Ryan

[Shaun_Ashmore]

The trick is not in the content but getting the potential customer to read it.

Shaun

[derek west]

if i need something and a leaflet comes through the door to fit what i need, i'll read it, anything else goes in the bin, handwritten or not.
if the leaflet then convinces me its what i'm looking for i'll give it a go.

i've come up with a new idea that may change peoples minds. without any bull so i'll let ya know if it works.

but personally for me, this doesn't cut the mustard. but then over the top is not my style. do we really believe DFS is having a sale?

derek

[Shaun_Ashmore]

But the general public must believe that DFS are having a sale or they wouldn't go and DFS wouldn't advertise, people are daft they can't help but see for themselves.

Shaun

[vacman]

But the general public must believe that DFS are having a sale or they wouldn't go and DFS wouldn't advertise, people are daft they can't help but see for themselves.

Shaun

Well, i have to say, i thought it was only me who held this opinion of DFS et al. But i too came to the same conclusion,. that it must work or else they'd not bother.

Me? I actually feel slightly insulted that people think i am green enough to believe i'm getting a bargain by paying the price that it is worth, but i guess lots of folk dont see it that way?

[derek west]

there not the customers i'm after though shaun. VFM custies all the way. and thats what they get.
no fast track bollox, no 90% off. no bogof. no protector to boost my takings. just pure 100% VFM with the odd and genuine 10% off here and there.
the amount of repeats and referalls i'm getting lately means i'm doing something right.

derek

[Shaun_Ashmore]

I have cleaned plenty of DFS suites in my time and you may be quite surprised which families have them and how much they have paid not all of them are cheap (in cost anyway)

If you get trained on using scotchgard then you can make some good money, I also offered 50% off a carpet clean today but it a toilet carpet and I had cleaned a thru lounge and h s l and 3pc suite.

Shaun

[Neil Williams]

what yea think

Looks like the local pikies have run out of cash money and have been reduced to hand writing (quite badly) a buy from us request.

[vacman]

I have cleaned plenty of DFS suites in my time and you may be quite surprised which families have them and how much they have paid not all of them are cheap (in cost anyway)

If you get trained on using scotchgard then you can make some good money, I also offered 50% off a carpet clean today but it a toilet carpet and I had cleaned a thru lounge and h s l and 3pc suite.

Shaun

Shaun

Sorry, no, the point was that people believe that by going to DFS they are getting a bargain, given the alleged discounts avaliable.
Fact is that the ‘sale’ price is the price what the stuff is worth to begin with; I’m not saying the furniture is cheap in quality, what I am saying is that it’s never worth the alleged original price. What you pay is what they really wanted to charge in the first place.

It’s the concept of a ‘sale’ which I find insulting (but as said before, clearly many people don’t).

[derek west]

I have cleaned plenty of DFS suites in my time and you may be quite surprised which families have them and how much they have paid not all of them are cheap (in cost anyway)

If you get trained on using scotchgard then you can make some good money, I also offered 50% off a carpet clean today but it a toilet carpet and I had cleaned a thru lounge and h s l and 3pc suite.

Shaun

shaun
your a successful carpet cleaner, i'm not knocking how you do things, i'm just doing it my way, with encouraging results.

like i always say, each to there own, if we all did it the same, life would be boring.

derek

[nevil]

I think you may have stumbled on something there Mike. It's differant but I think it may just be differant enough to entice people to read on. How about a leaflet in a similar style?

[colin thomas]

sorry, but personally i wouldn't want customers to think that i'm that desperate for work, that's one of the reasons customers try to bash you down in price, they think we will work for peanuts. i have never done leaflets, only do freebie papers and parish type mags, rarely not busy. i don't really get why anyone who does a good job/pleasant personality etc and has been going for let's say over 5 years, doesn't get loads of work from referalls etc, i do.

colin

[Ian Gourlay]

I thought I would go to the source Dan Kennedy and ordered some of his books on Amazon

Ultimate sales Letter etc

Wish I had bought the book years ago when i first saw it on motoway would have made fortune selling Sub Prime mortgages , Pity Tax credit system not same as in US as could have done the same helping small firms with tax credits and getting lump sum of Gordon

Or if I had resturant getting people to come etc

But then there is his partner Bill Glazier  What i like about Bill he is a retailer which is what I am

Was thinking about doing hand written letter leaflet as experiment but Mikes gone and told everyone now

[robert meldrum]

It's always interesting when something comes up in adverting / marketing and people who've been around long enough or have an interest in marketing can can recollect seeing / using or reading about it's use many years before.

A number of much " tidier" versions of this letter have been used for years to great effect usually with " hand written " notes in blue ink in the side margin.

Say what you like................it works !

Otherwise the marketing masters Double Glazing / Insulation / Fitted Kitchen suppliers would not use it. If something works..............use it.

If you decide in your head that something won't work, it won't work FOR YOU !