hi there
the cleaning market isnt shrinking or expanding as such,
both in domestic and commercial, clients are reviewing what they are spending, trying to get services at better prices, therefore tightening revenue levels.
there are more and more people coming into the cleaning market, it is perceived to be an easy, low capital business to get into, therefore more and more people are chasing the work.
make sure that you are on the ball with your sales activity, postcards, posters, website, flyers, etc, the more ativity that you do, the more chance that you or winning contracts, make sure that you are smart and that your business appears smart, and professional, give the right impression.
once you have your first clients, then focus marketing into that geographical area, work smart as well as hard.
the trick is to ensure that you do enough sales activity to ensure that work starts to be awarded to you
good luck
regards
martin