[ianharper]

 Hi Guys
 
Just so you all know this product is bigger than you might think. Why well first its one of a kind, no other product can match this. You might say that the well know product that is sold in supermarkets does the same. You will find in the not to distance that the claims that are made by this well known product will change. 
 
Why?
 
Because now that Allergstop is in the market place it does what it claims and can prove it. 
 
The market place for Allergstop goes far far beyond just carpet cleaning? companies have tried to stop this product coming to the market place. because they know that will cost them lost busiess. For legal reason this cant be gone into any deeper. just to say that people are going to a lot of trouble to try and stop it coming to the market place. 
 
So, lets not be small minded about it. lets be thankful that we will be the first to be able to use it and bring it to our client first. 
 
I would like to thank Nick for seeing the importance of this product and getting it for us. it could have ended up with some large company and when i say company i dont just mean a carpet cleaning company, (as I said this is BIG) This is a gold rush. 
 
For example I will be setting up a company just to sell on Allergstop. Thanks to goron of carpet knight, point it out. 
 
Looking at it from just a carpet clean view, it will take carpet cleaning to the next leval, it adds value to our service. I shall be using it as my base cleaning product, giving my clients the benifits for free. Just replaceing my detergent with this product. 
 
so when I go in and do an audit my service offers up againist others will have more value to my clients because they will have to choose between normal detergents that other carpet cleaners in my area offer and Allergstop with all the benifits that go with this product. with people wanting more for their money and becoming more educated on what is healthy and what is not.
 
I just think that you all need to know that this is somthing special. I dont need to defend it as with time you will all see. 
 
As far as costs go, if you use this product on one job per day you will meet the the target required each year. 
 
Thanks to everone for their help and advise on the course. nice to meet you all. best of luck to everyone.
 
 
Ian Harper

[strakercleaning]

Ian,
Thats just what i was about to say 
DITTO

[Mike Halliday]

if this product is so good why don't the supplier have enough confindence in it to pay for the 'national advertising' instead of asking the users to pay?

I don't know any other distributer or manufacture who tell the buyer of  the product to pay for the advertising. surely it it would be better to creat an interest ( and test the market) before getting everyone to start forking out money

Ok you're all excited about this new product but it is'nt manna from heaven and yes some allergy sufferers will be interested but how many of our customer have allergys ( 1in 5),

As a comparison, if you are looking for an additional income why not sell protector every one of your customers have a need for this and it does'nt take a big investment to start selling it, all the extra effort you'll put in to sell allerg-stop would reap more reward if used to sell a staingaurd.

This is just my opinion, to balance out all the free advertising Nick gets, perhaps he should start his own forum

Mike

[strakercleaning]

I assume that is the nature of 'The Network'.
Knowing the investment made already, I am satisfied that the cost of national advertising is something beyond the pocket of even , Mr VW.
To advertise this product on a national scale,with up to 70 members, would be a waste of cash at this time. Better to target brand awareness towards the existing member areas, so that demand can be met. Enquiries not followed up would mean that confidence and interest in the product would be lost.
Maybe instant recognition overnight would be brilliant but even a resident in the world of Halliday would not be that naive, hopefully.
Once word starts to emerge from non sceptics who have benefitted from this product, then word of mouth alone will become national advertising.
I have emailed my local paper over the weekend and as soon as my presentation picture comes through, I intend to ensure that all my local free papers include a story on the 'first group of Network members' , especially the handsome folically challenged local one 

[Doug Holloway]

Hi Guys,

An interesting thread.

Presumably this product comes via Solutions Germany and if so has it been trialed there?

How has the German market taken to it , or is the U.K the first?

Ian,

I don't do much shopping  , which supermarket product is it you are referring to?

Cheers,

Doug

[nick.solution]

Hi Mick

1. The network is being asked to contribute towards the advertising campiagn not fund it.

2. The Individual network members will benefit considerably more than selling stainguard or any other treatment.

3. What are the "Health Benefits" of selling stain protection??

4. The investment undertaken so far by Solution is over a half a million pounds with the total investment over the coming year exceeding £2.5 million

5. The advertising we are undertaking does not only promote AllergSTOP but each individual Network Authorised Member, therefore the contribution to this is negligable, many people still spend thousands of pounds a year on Yellow pages advertising that does not produce enough to cover its cost.

6. Doug  IT IS A BRAND NEW PRODUCT both here and in Germany we are launching in the UK and Europe at the same time.

Each company or person in the network has a unique opportunity in offering the AllergStop products.

Another forum!  

Best regards Nick

[Gavin Reardon]

Hi Ian and Chris

Well said lads   

Have you sold any yet?  as I wont to win John's tie   

[Karl Wildey]

I have a block in my yellow pages advert aimed at asthma suffers, I am the only one in the whole y/p section that mention asthma suffers, so you would think that everyone with asthma, or kids with this problem would be ringing my phone off the hook, wrong. So l changed this part of my ad, and aimed it at pet stains.

Just cos you have a product that is the bees knees is no guarantee people will buy it.

[strakercleaning]

Karl, The difference is that the product is proven effective and safe rather than someones advice or opinion.
No matter how much space you allow in your ad for asthma sufferers, unless you can offer a 100% effective solution to the problem, then people will go elsewhere. The people that ignored or overlooked your advert are the ones still looking for AllergSTOP

ps........... this is not the bees knees ( bee allergies ) it is the mutts nuts

[Karl Wildey]

Time will tell, but I bet in a few years time someone has another similar product, which again won't sell.

I am not knocking this, it is good for cc's, but the general public don't trust tradesmen and new products. Unless it comes with stupid tv advert, and will ruin your carpet, and the public will buy it by the bucket load, escpially if the supermarket gives a discount.

[Mike Halliday]

karls answer is the most important on this page, whether he had an 100% answer to allergy problems or not, he had the only advert in the Y/P for Asthma and got no work from it.

all this talk about Allergstop reminds me of when i went to an Amway presentation. tons of enthusiasm and talk of big things happening, all to fizzle out over the months

I really do hope that Allergstop does take the world by storm, but why have'nt I seen anything in the papers or on TV about this amazing discovery thats the answer to 5 million peoples problem. I'd be happy with it being awarded the British Asthms foundation certificate ( the one that looks like a cannabis leaf ) even Promite has that, or perhaps an endorsement by a national allergy charity.

The first thing I would do if I was selling this is get an  independant, known organisation to give it a seal of approval, then it would have some credibility

Mike

[strakercleaning]

Mike, Thats unlike you to be negative  :

Time will tell

[nick.solution]

HI Mike

Promite does not have British Allergy Foundation Approval.

AllergSTOP is currently undergoing approval

You have not seen it advertised becuase it has anly just been launched, rest assured you will.

The risk of a similar chemical coming onto the market is not high due to the fact that the system and raw specialist components are patented as are the extraction process' from the fruit hence the investment

Best regards Nick

[stevegunn]

Was the same not said about microsplitters they would not be used people will stick with traditional products How wrong people were then and who knows them same people will be wrong again :

[woodman]

Its quite right and proper that people should question any new product that makes amazing claims about performance as Karl has found out the British public are very sceptical about anything that isn't pushed down their throats from the comfort of their own armchair.

For example Cellit Bang ( I think thats how they say it) crap advert, I honestly thought it was a spoof ad the first time I saw it, but go round peoples homes now and its every where and it a rubbish product as well but they bought it because the box in the corner told 'em to.

Obviously Nick can not do national TV advertisements, it is to be hoped that once the product is out there and being used word will spread rapidly.Along with good marketing in a couple of national magazines, local paper editorials, maybe even regional tv if contacted might be interested as health is always a major issue.

Of course if the product doesn't do what is says on the bottle (see advertising works) then it will sink with out trace, the allergy sufferers out there will soon let us know.

[Doug Holloway]

Hi Guys,

Remember 'Febreeze' , that wonder product which had a massive advertising campaign and failed to make a lasting impression because it didn't really do much.

Many products come and go but to really make their mark products must be good and the consumer must like them.
(Look at all the chocolate bars and alcoholic drinks which have been and gone.)

It is quite reassuring that only quality stands the test of time,  so if Allergstop works it will be here to stay and if it doesn't or gets caught up in H&S issues then it won't.

Interesting  to see and you have to wish Nick luck for having a go.

I hope we can remain objective on this board and not get into a 'them and us' situation depending on whether we are selling or not.

Cheers,

Doug

[strakercleaning]

Doug,
Watch this space regarding Febreze. Having to change the wording of adverts because it simply does not do what it implies, when compared to AllergSTOP.
I am naturally tight and cautious, the wife is even worse, yet I am going into this with an open mind and with the wifes backing.
She says that if I am the head of the family then she is the neck and can point me anywhere she pleases 
I also despair of this becoming an 'us & them' but there are a number of people who have a downer on Solutions and remind us at every turn. There are an increasing number in support so let us hope that the 'downers' can get over the feeling and support someone who has had the vision to make a move forwards.
Somone mentioned the fact that no one will take the word of a CC as a tradesman. Maybe when AllergSTOP becomes the new "shake & vac or "Febreze" type household name, people will regard CCs as experts in allergy control in the home/workplace. Doctors are already respected as the people who deal with allergy treatment
in the body.
Who knows, maybe we could start advertising as "The 5th emergency service" 

[ianharper]

Hi guys

sorry guys, How about trying the product yourself before you knock it. Then you might have a view. I am sure if you do you will be amazed by its benifits.

 Have you ever hd a runny nose for no reason. with all the homes we go into there must have been times when you have come out sneezing, wheezing, coughing watery eyes. this is your body reaction to an over sensitation to these proteins.

Look this all science, we are cleaners. if the claims made by this prodct are false the report it. they are not and it works, so lets make some money from it. thats what we should be talking about how we can bring this product to market.

If an company wanted to keep this from the market place why did they offer so much money? why did they not fight its claims in court? because they must have tested it and found out it works

The person that invented this product could have gone to a big company that had money to promote it big time, but he was smart. he would have had to release some control over it.  Just like when you football club sells your best players. I know I am a west ham fan

This person motavation was to bring it to the public the best way he could without lossing control to the big boys. how many inventions have been keept from us from large companies because they know that it would but them out of business? how many projects have been funded by big companies so they have control over the research?

I think thats its nice to know that not everyone sells out.

bye the way the marketing of this product will prove that hard floors are not healthy. thats got to benifit you.

Why do people wait so long to clean their carpets in this contry? because they wait intil they look dirty. marketing carpet cleaning with the use of health will increase all out trunovers.  but we have to get the message out. if the prospect see us all promoting carpet cleaning on health grounds then they will relise

dirt = unhealthy.  hard floor or carpet

We where in the business of dirt removal

now we are in the business of healther homes.

[jcbdfa]

allergstop sounds like a great product. the name is terrible. i would have no problem using and selling this product NOW, but as it can only be used by authorised people its brand marketing will be very limited. i dont know how much is needed to buy into the network and how much to upkeep your investment. it all smacks of FRANCHISING!!!?  if it becomes a household name(like scotchguard) it will be copied by all and sundry anyway. ps scotchgaurd had the 3m machine behind it.
still all very interesting (if it works)

[strakercleaning]

jcbdfa,
Contact our Cornish friend, Mr VW