totally believe ya mike but theres something not right there.
i'm presuming youve got contents swithched on which is a total waste of time for us.
and thats local search within 10 miles?
last week i got 720 impressions, thats with 2 campaigns, one keyword and one IP. and thats 15 mile radius, don't know what the density is where you are but its quite rural with small urbans round here, but that really does seem an awful lot of impressions.
still, if its right then you need to adjust your adds to attract your custys to your website, thats a toughie as you only have 2 lines, set a few up and see which converts to clicks the most, then run with it.
derek