Had a call from yell pages today, i had great delight in telling them i wasn;t interested in paying for advertising within the book. I said i didn;t see the point of paying for a small add which got under exposed as there are many other window cleaners in the same pages customers have to sift through..
So i said i will be using a method of leafleting, which is so far being fruitful - in which they said was useless as people throw them in the bin. i then replied ive had better response using this method than ive had on a big add on yell.com which i get told has hundreds of searches a week - and ive had nothing from it, i can only see the book doing the same.
So no more paid advertising for me.. flyers, canvassing and recommendations it is for me from now on.