Morning'
Long long time ago, before Little Joe and the Guru's, people cleaned carpets and they had to find customers, soooooooooooo.
Mostly, they placed adverts in local papers, placed adverts in shop widows. Some of the smarter ones, made up leaflets, with OFFERS and paid a team to deliver them. The delivering team had their initials on the leaflets and gained a commission if a job came via their leaflet.
Without the 'net, or J P, or anyone else, where do you think the carpet cleaners of those long gone days got their inspiration for their adverts / marketing ?
THE SAME PLACE AS J P !!!!!!!!!!
Consider who advertises most and where they advertise and how they advertise and adapt what they do to carpet cleaning.
Estate agents, car sales, medications hair shampoo, make up, etc, etc.
None of them will be saying.............. Joe Soap Shampoo
just add water
0181 246 1234
They will be saying ...............Get the BOUNCE back
Stunning Hair Stunning YOU
Eiminate DRY hair and SPLIT ENDS
In other words SELL THE SIZZLE not the sausage
You want to clean carpets and suites WHAT WILL IT DO FOR YOUR CUSTOMER ?
They don't care about Mega Power / Super Duper Vacuum / Collections of Badges, etc. They want their carpets and furnishings BACK TO AS NEAR NEW AS POSSIBLE................They want SOFT and FRESH and BOUNCY, etc.
Keep your marketing focussed on the positive things you can do for your prospects and make sure they see your service as AFFORDABLE and offering what they see as VALUE FOR MONEY.
Although most advertising at the moment is based on HALF PRICE, etc. Some are telling the public how to spend a little and save a lot, wich is what a cleaning / repairing / restoring service does.
Have a nice day !