I wouldnt pay for it personally. Ive got the free ad and i have had work from it, so why pay for it.
Do you know what actually, when i search for something on yell i skip past the flash boxy ones and look at bog standard ones
Its like google searchs, when those ones come up the top in boxes or down right hand side, i never click on them. The first standard one gets clicked on.
Dont know if anyone else is like me but that how i am...