feldon
the month before i advertised i did friends houses for free, that got me a few jobs, my initial adverts were van livery, local paper small ad in classified, (ours is called buy and sell) and i put out leaflets inside free papers, (never again) its a cheaper alternative to get your leaflets out but for me it didn't do it justice. i just kept adding different advertising after that, add directories, more local classifieds, yell.com. adwords,
just in the process of sorting out a leaflet campaign, struggling to get them out but i'll get there, thats gonna be my main push for 09 and SEO on the new website.
hope this helps
derek