exactomondo craig, i had all sorts planned.
Chris Cardell is very like coach, except that chris doesn't clean windows, and he is as much about strategy as marketing but what sets coach apart, aside from being a lot cheaper, is that he is ever so slightly nuts.This is what i find so brilliant about him and want to see more of.
To get the best out of coach you need to ask him questions. I can't for the life of me understand the self justification element of people trying to validate themselves by attacking him.
David, you are a nice guy, but you think in straight lines. I'm sure all hydros stuff is excellent, but that's not the point we are being given a lesson in selling window cleaning as an experience.(geek squad, starbucks, greenthumb etc). But all you seem to want to hear is about a commodity sales pitch (tesco, asda,netto).