[WCBusinessCoach]

Simple marketing can have dramatic results.

Look at McDonalds in their recent advertising campaign, they just used the letter "M" which was in a yellow font.

This was brilliant, no confusion over what the message is trying to express, a simple "M" say have "a burger".

Job done

If there are simply ways to get across what you want to say, why look for a harder method of doing it.

Interesting comparison.

The only difference is that McDonalds has spent billions of dollars ramming that M into our minds, so that we instantly recognize it as being them.

What if you had never seen the M before?

Would the ad still be effective? Of course not.

Completely different animal.

If you one knows who you are, you can't expect them to care what you have to say just because you're saying it. You have to give them reasons to listen, and reasons to keep listening.

You have to manipulate them, and play with them a bit, which is exactly what the craft of marketing is.

McDonalds has been doing it to us so long now, that all it takes is the M symbol and we smell those tasty delicious french fries...

[williamx]

Another negative attack by the coach.

It seems that anyone who does not agree with him is dismissed with remarks, that are very juvernile.

If we are that dumb, that we cannot understand marketing why does he not give real advice, instead of sniping and whining like a "little boy" who can't get his own way.

He says that I have repeated the same questions and his answers over 10 times already, well please cut and paste them so we can all see, because I seem to only remember analyzing the leaflet that he worked on once.

It is also strange that he has not pointed out in his sneering way where I am wrong on the leaflet he worked on.

I also showed an example of marketing that "McDonalds" did and which backed up my claim to make it simply, instead of being over complicated.

Is the silence on this, because I am right, or does he not want to make himself look even more foolish by saying that the marketing EXPERTS at "McDonalds" are wrong.

Like I said, if you want proper marketing advice go to the experts who's career is dedicated to this task, don't go to a part-time wannabe newbie.

[WCE]

Not at all Bear, I fully get I was just saying what my observations of the leaflet were simple as that. At no point have I commented on the principles behind it so I don't really get what point you are trying to make! I just believe that the leaflet would be more effective in the US than here. If you look at my last post you will see that is what I said and also agreed with Mr coach that only time will tell and if I am proved wrong then great! I will happily admit I am wrong and learn from it.
The only other thing I commented on was the wording of the guarantee. Again at no point have I mentioned the principles behind it so what point am I meant to of missed?   

Oh, sorry, about the guarantee: What do you need to know?

Make the guarantee airtight, and promise that they will love both your workmanship and their entire service experience with your company, or else they won't pay.

Stand behind your work and company 100%, and people will more readily trust you with their business and their money.

Yes that was what I was getting at - How is your guarantee watertight? It's all ok putting it on a leaflet but have you considered the terms of the guarantee? You might think I am being pedantic but the leaflet could be a runaway success and bring in customers left right and centre. But these new customers have read the leaflet, seen the guarantee and in THEIR minds the windows haven't stayed clean for 4 times longer so they get on the phone. You offered a non committal time span so therefore you have to honor it. That was my point. The original leaflet didn't specify a time period that the windows to stay cleaner for where as the second one put the idea in their mind that it would stay cleaner for 4 times longer. My point was (and is) that it's all very well putting it on the leaflet because it looks good and helps portray the image of a professional company you can trust but have you thought the whole guarantee through? That was the reason I was asking about it. A basic rule of marketing is don't promise what you can't deliver hence the questioning  regarding it. Others on here may think I am making something out of nothing, I don't know but to me this is an issue with the leaflet hence the questions & concern!

Simple marketing can have dramatic results.

Look at McDonalds in their recent advertising campaign, they just used the letter "M" which was in a yellow font.

This was brilliant, no confusion over what the message is trying to express, a simple "M" say have "a burger".

Job done

If there are simply ways to get across what you want to say, why look for a harder method of doing it.

That was the point I was trying to make William, sometimes you can over complicate things.

[ronnie paton]

i have to admit iv not read all its way to long and my time seems to get less and less, but from what i can see(i may be wrong) is this is to do with marketing and the window cleaning coach.

i guess he had some insight to the flyer from prism??
 i will give you my two penneths worth for what it matters, the fler is to much way too much flyers all together are poor.

iv tried cheap iv tried fancy iv tried simple and complicated colour black and white evry type you can imagine but flyers are just not the way forward they can bring in a steady flow but i dont think it makes a great deal of difference what they look like but more to do with "timing" and "luck".
Bit like poker

[williamx]

He is a link which will give you all the figures on door drops (leafleting)

http://www.linkdirect.co.uk/door_drop_research.php

By the way you cannot dismiss true facts and figures.

[williamx]

Just a few interesting Professional Marketing Sites by Experts 

http://www.cardellmedia.co.uk/Yahoo/marketing15.html?utm_source=yahoo&utm_medium=cpc&utm_campaign=Marketing_002

http://www.brightermarketing.com/index.php?option=com_content&view=article&id=44&Itemid=56

http://www.marketingtipsandideas.com/

http://www.cardellmedia.co.uk/marketingtips2.html?source=16_Marketing_Tips&utm_source=yahoo&utm_medium=cpc&utm_campaign=Marketing%2BTips_001

[ronnie paton]

not trying to rock the boat but my facts and figuers state it doesnt work for me and that rings true to me and my business which in the long run is all that counts, now if it did work for me i would be doing it now.

not a dig hydro but them figures are a miles away from mine and i did mine my self

i would like to say that you do  give very good advice and speak truly with scommen sense

[Oakley Windows]

He is a link which will give you all the figures on door drops (leafleting)

http://www.linkdirect.co.uk/door_drop_research.php

By the way you cannot dismiss true facts and figures.

Im not taking sides here but thats like asking McDonalds who sells the best burgers on the High Street   

Of course theyre going to say it works, theyre trying to sell you the service.


Whos the best carpet and window-cleaning company in Birmingham?

[williamx]

He is a link which will give you all the figures on door drops (leafleting)

http://www.linkdirect.co.uk/door_drop_research.php

By the way you cannot dismiss true facts and figures.

Im not taking sides here but thats like asking McDonalds who sells the best burgers on the High Street   

Of course theyre going to say it works, theyre trying to sell you the service.


Whos the best carpet and window-cleaning company in Birmingham?

I heard that Pure HYDRO Cleaners are "Top GUN" and when did McDonalds start start selling edible burgers.

[Oakley Windows]

I didnt say they started selling them, Im saying your asking a company with an alterior motive to prove a point they themselves would like proved.

[Clive McDonald]

Mcd's had to change tack because what used to work no longer did. They have a massive input of ideas from many sources and countries, and some things, things that work float to the top.

.....As do Nike. Their most success phrase ever, just do it, was not carefully thought out. It was put on a shirt in a local region and those shirts began to sell. This was noticed and taken up.

You are very foolish in trying to attack the coach. If he stays on the forum we could learn a lot. If you decide to hunt in a pack and drive him off then we'll all be poorer.

Isn't it just possible that you are missing something.How many people are there on this forum that you can really bounce ideas off, okay it's alright for you lot you've got me. But who have I got?

[WCBusinessCoach]

Another negative attack by the coach.

It seems that anyone who does not agree with him is dismissed with remarks, that are very juvernile.

If we are that dumb, that we cannot understand marketing why does he not give real advice, instead of sniping and whining like a "little boy" who can't get his own way.

He says that I have repeated the same questions and his answers over 10 times already, well please cut and paste them so we can all see, because I seem to only remember analyzing the leaflet that he worked on once.

It is also strange that he has not pointed out in his sneering way where I am wrong on the leaflet he worked on.

I also showed an example of marketing that "McDonalds" did and which backed up my claim to make it simply, instead of being over complicated.

Is the silence on this, because I am right, or does he not want to make himself look even more foolish by saying that the marketing EXPERTS at "McDonalds" are wrong.

Like I said, if you want proper marketing advice go to the experts who's career is dedicated to this task, don't go to a part-time wannabe newbie.

Ouch.

Sorry if I crossed a line, and made you feel bad, I wasn't trying to attack you.

I'll measure my words a little more carefully.

[WCBusinessCoach]

Yes that was what I was getting at - How is your guarantee watertight?

In that you remove all the risk, and mean what you say.

For instance, I've said that if you read my entire book, and don't love it, you can send it back and receive a full refund, and I mean it.

For my window cleaning business I have a similar angle, promising that if they are not completely satisfied with both our workmanship, and their entire service experience working with our company, than they won't pay a cent.

Seems too wide open, right? Totally subjective, to their opinion of what constitutes "completely satisfied"? Thats the whole point, which makes them feel empowered, truly removing risk and motivating them to give you their money.

It's all ok putting it on a leaflet but have you considered the terms of the guarantee?

Ooops, spoke too soon, please see above.

You might think I am being pedantic but the leaflet could be a runaway success and bring in customers left right and centre. But these new customers have read the leaflet, seen the guarantee and in THEIR minds the windows haven't stayed clean for 4 times longer so they get on the phone.

Okay, so if this number scares you, then choose a different measurement of time. Say "if your windows don't stay clean longer than your mother-in-law's surprise visits, than you won't have to pay a pence!" or something like that.

Thats kind of a poorly worded example, but I'm sure you get the point.

In the end, you have to promise that you're a man of your word, and that their needs and preferences will be met, and you have to put your money where your mouth is.

You offered a non committal time span so therefore you have to honor it. That was my point. The original leaflet didn't specify a time period that the windows to stay cleaner for where as the second one put the idea in their mind that it would stay cleaner for 4 times longer. My point was (and is) that it's all very well putting it on the leaflet because it looks good and helps portray the image of a professional company you can trust but have you thought the whole guarantee through?

Yup, very much so.

People will not rip you off for nothing, unless you're cleaning a prison. Keep your word, make a big, bold, brash promise, and keep it. And of course, if they ever call you on it, and don't back down, then give them their money back. Even if 1 out of 100 try and rip you off (which they won't) you still win by a landslide, because the valuable prospects give you their business, too, recognizing your authenticity.

That was the reason I was asking about it. A basic rule of marketing is don't promise what you can't deliver hence the questioning  regarding it.

Amen.

Others on here may think I am making something out of nothing, I don't know but to me this is an issue with the leaflet hence the questions & concern!

No, those are good questions. I hope my answers sounded clear.

[WCBusinessCoach]

He is a link which will give you all the figures on door drops (leafleting)

http://www.linkdirect.co.uk/door_drop_research.php

By the way you cannot dismiss true facts and figures.

Um, what is the point from this site? That people read fliers a LOT.

Sweet. Make yours awesome, then!

[WCBusinessCoach]

Just a few interesting Professional Marketing Sites by Experts 

http://www.cardellmedia.co.uk/Yahoo/marketing15.html?utm_source=yahoo&utm_medium=cpc&utm_campaign=Marketing_002

http://www.brightermarketing.com/index.php?option=com_content&view=article&id=44&Itemid=56

http://www.marketingtipsandideas.com/

http://www.cardellmedia.co.uk/marketingtips2.html?source=16_Marketing_Tips&utm_source=yahoo&utm_medium=cpc&utm_campaign=Marketing%2BTips_001

I give up man, you are on some sort of rampage here, so I'm done.

[mikethechamois]

so here we go again with the personal attacks from the coach, im now a dumb ,stone throwing hick

i have been trying to ascertain wether this book is worth buying at £67

the lads on another forum rate this book as worth the £25  they paid for theirs

they wont comment on wether its worth  the £67............. that speaks volumes

its not the cost thats the issue, its tax deductable

like any other business i am looking to improve every aspect , especially profit
and will happily pay twice that if it contains the inormation i need to do so

hydro asked for advice on a leaflet, the coaches leaflet had a fundamenal flaw............it did not scream  window cleaner

how do i know this......................from producing leaflets that looked the mutts nuts
but didnt get a single response.............by talking to guys in marketing i found out where i was going wrong and revised my flyers.........my flyers now get results

so i shall ask again        what is it that makes this book worth 67 of my hard earned £

[craig b]

 coach what about discount fo cleanitup members....i would buy one if it was a bit cheaper...you dont ask you dont get..£20 sound ok..

for what its worth i did like your twist on the flyer...alot of people would have on ther flyers about health and safety..you took in different direction.(whats in it for the customer).
also agree with discount..(not the bit about him)

[craig b]

if people would listen instead of attack maybe we wouldnt have to buy his book. we could get it for free...little snip bits any away

[williamx]

He is a link which will give you all the figures on door drops (leafleting)

http://www.linkdirect.co.uk/door_drop_research.php

By the way you cannot dismiss true facts and figures.

Um, what is the point from this site? That people read fliers a LOT.

Sweet. Make yours awesome, then!

Yes that is the point, a lot of people do read leaflets and getting it right will pay dividends, getting it wrong will be a waste of money.

On your worked leaflet I pointed out why "I" thought it was wrong and in what way it was wrong, instead of addressing those points you embark on another attack on me.

I have used many leaflets and flyers, some have been very crude, some have been simple but basic, while others have used your methods and looked very cool, I know what worked for me and what results they generated you don't, yet you de-rided my opinions.

All because I disagree with you does not make me wrong, you are in another country with different attitudes and thinkings, I live in this country and I am more in tune with how we think, the same as you are more in tune on how Canadians think.

[Oakley Windows]

Oi William, leave the bloke alone til he's got my flyer sorted out mate will you??