[WCBusinessCoach]

We in the Uk do not clean on a 6 monthy or yearly basis, we turn up each week or every 2 - 4 - 6 or maybe 8 weeks..

We already charge £10 a clean, which can work out at £520 or $915 canadian dollars a year, how are you going to increase this?

Perhaps another day hydro, I believe I've explained why.

You are not asking anything today, because you want to know, so I won't waste my time.

[WCBusinessCoach]

Kevin, I know how you could (with very little effort on your part, based on devoting your time for a limited period only; but with permanent benefit) increase your revenue 4/5/6 maybe 10 fold. Possibly 20!

Does that sound like a nice plan to you?

It WOULD work, I guarantee it.

Matt

Talk to me, I'm listening

Sales/Marketing is easy see! I have your attention.


You expect me to just tell you? For free?

What sort of a business man do you think I am 

Saying that I think there is a huge market youve probably not considered approaching yet.

Are you trying to make me beg?

No no! I was just turning the tables a little to be honest 

The angle I was coming from was......what countries do you market yourself in? Canada? USA? UK?

I've got subscribers in the UK, Canada, US, and Australia too.

This stuff works in any free market economy. If you're in one, I can help you.

Yes I thought Australia might be one of your target areas, they have a similiar window-cleaning régime to the US and Canada I beieve.

So what is stopping you from expanding into other areas of Europe, Russia, theres a Russian window-cleaner comes on here http://www.moemgorod.ru/ how about Iceland, Poland, Ukraine, Middle East?

Just the language barrier, but even then I may have some options there...

I DO have one subscriber in Poland, actually, now that you mention it

Or maybe he simply bought a book outright...I cant remember

Yup!!

Thats it!!

One issue, language!

So go out there and learn it.

Whats stopping you?

It opens up a whole new sphere of customers to you.

Thats what you'd suggest to others who came to you.

There are guys on here who work abroad and have learnt the language. Pingu on here is English but works in Holland he speaks Dutch.

The more languages you learn the wider your market.

Im surprised you havent already cottoned on  

Matt

Perhaps I should hire you to spearhead this!

Nah, I appreciate the advice, and you're right, matt, thx man.

I'll seriously consider that, once a bit more time goes by!

[Oakley Windows]

Kevin, I know how you could (with very little effort on your part, based on devoting your time for a limited period only; but with permanent benefit) increase your revenue 4/5/6 maybe 10 fold. Possibly 20!

Does that sound like a nice plan to you?

It WOULD work, I guarantee it.

Matt

Talk to me, I'm listening

Sales/Marketing is easy see! I have your attention.


You expect me to just tell you? For free?

What sort of a business man do you think I am 

Saying that I think there is a huge market youve probably not considered approaching yet.

Are you trying to make me beg?

No no! I was just turning the tables a little to be honest 

The angle I was coming from was......what countries do you market yourself in? Canada? USA? UK?

I've got subscribers in the UK, Canada, US, and Australia too.

This stuff works in any free market economy. If you're in one, I can help you.

Yes I thought Australia might be one of your target areas, they have a similiar window-cleaning régime to the US and Canada I beieve.

So what is stopping you from expanding into other areas of Europe, Russia, theres a Russian window-cleaner comes on here http://www.moemgorod.ru/ how about Iceland, Poland, Ukraine, Middle East?

Just the language barrier, but even then I may have some options there...

I DO have one subscriber in Poland, actually, now that you mention it

Or maybe he simply bought a book outright...I cant remember

Yup!!

Thats it!!

One issue, language!

So go out there and learn it.

Whats stopping you?

It opens up a whole new sphere of customers to you.

Thats what you'd suggest to others who came to you.

There are guys on here who work abroad and have learnt the language. Pingu on here is English but works in Holland he speaks Dutch.

The more languages you learn the wider your market.

Im surprised you havent already cottoned on  

Matt

Perhaps I should hire you to spearhead this!

Nah, I appreciate the advice, and you're right, matt, thx man.

I'll seriously consider that, once a bit more time goes by!

Im fluent in Dutch, French, Polish, German, Ukrainian, Russian, Swahili, Danish, Swedish Ive been known to turn my tongue to English on the odd occassion : if your interested 

[WCBusinessCoach]

dont waste your time m8... the cultural difference is HUGE...its a pointless debate...your on different wave lengths.... thats why the topic has gone on and on and on and on and on ....there is a huge communication barrier....lets just agree to disagree :...

For the record, there are only 2 small differences between servicing the UK and Canada markets with window cleaning services:

Price
Frequency

The marketing stuff all works the same, just the demographic changes.

Believe what you wish

[Oakley Windows]

Did you get my e-mail Kevin?

[WCBusinessCoach]

Im fluent in Dutch, French, Polish, German, Ukrainian, Russian, Swahili, Danish, Swedish Ive been known to turn my tongue to English on the odd occassion : if your interested 

Wow.

Hoo haht met' u? (dutch)

Ca' va bien? (french)

Yahk' shu my ah! (polish and ukrainian sort of)

Vee' gates (german)

Straz' voy tee ay (russian)

Jambo! (swahili, my sister lives in Nairobi)

(don't know the danish or swedish ones)

[WCBusinessCoach]

Did you get my e-mail Kevin?

yes, sir, replied just now

[Oakley Windows]

(don't know the danish or swedish ones)

Hvordan har du det? Pretty much the same in either language 

[Oakley Windows]

Did you get my e-mail Kevin?

yes, sir, replied just now

Cheers, got it.

[WCBusinessCoach]

(don't know the danish or swedish ones)

Hvordan har du det? 

nice

[williamx]

$97 us dollars which is around £70 but you do get free p&p, well I have 10 :

You sign up for a 39 page report every month for £300 a year .

Well what am I getting?

He didn't give 1 marketing idea that will be in this monthy issue or any of the issues, he just kept on flipping though it, while going on that its got this and that in it, but he never gave an example of what it might be?

His sales approach and method was also top grade as well , I mean give us some respect , you want our money yet you could not get someone to hold the camera for you

The part I did pick up on though was how he is going to show you how to get the maximum amount of money for window cleaning in your area, this he is going to charge you £70 for or £300 if you are really lucky.

Well all you have to do is kept increasing you rates until the customers start to cancel, you have now reached the maximum that they are willing to pay.

This secret is free of charge, if you want to make a donation, please make it to the NSPCC.

I really wish I could sit down with you "live" and respond to you in person.

I really do...alas, I am pretty far away.

Unlike some of your supporters who have just joined cleanitup but have not filled out their profile

I am can ALWAYS be contacted, check my profile. 

[WCBusinessCoach]

I meant for everyone else's sake, so that could enjoy a more dynamic, real-time discussion.

You currently could care less about my advice, since you've already assumed that I don't have/know what you need/ask.

I have no interest in trying to secretly trying to persuade you in private, if you were wondering. I'd rather do it on the streets of cleanitup, so its recorded.

[matt]

Read it all ............................. :

Thought prevoking thread, tbh both hydro and Kevin have posted somethings that will at the very least give some good marketing ideas to everyone who is open minded in this regard.

Good to see a mature thread that didnt break into the usual bitchin and spoil the useful content.

its good init, we ignored the attempts to turn this thread into a farce when the troll started

[Clive McDonald]

I had an idea for a terrific gag, and set about starting on another thread. I was brickwalled and i thought it was me.

Anyhow, i think it's an anti coach thing. Certain attention seekers are jealous.

I would like  to ask one thing.

If the coach is that wide of the mark why have you nicked all his copy?

I nick other peoples ideas all the time, i'm not proud, but it is hyprocritical of someone to write a know all diatribe on here and then in another place implement the coach's approach to the letter.

He had one shot, and knocked the ball out of the ground, and since you've slavishly repeated his every word you accept this too.

Argument null and void. Next case.

[williamx]

If any one does want marketing help.

May I recomend http://www.create-presence.com/

If you ask for Fran Connop, I am sure she will be helpful, if you mention William from Pure HYDRO Cleaners a member of the Edgbaston Bob Club recomended her I would be grateful.

I will contact her in the morning to let her know thats she will be getting loads of calls, as I won't see her until next Tuesday at the next Business Networking Event I go too.
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AS promised I have just spoken to "Fran" and she is waiting for your calls, its not going to cost you a penny to see if she can be of help to you and your business, but you will make ££££ from her advice..

and before you start to think that a "professional" is going to cost you loads, well she has given me some prices and well "it cheap as chips" .

I off now to clean a few golf clubs while I still have them

Bump

[WCE]

Sorry But I think the second leaflet is nothing special it's ok but not spectacular.
        
This isn't a dig at you just my observations
       

I wish I had time to address all this stuff.

I think we should do a conference call or something, for real.

I kept your first sentence and last sentence above, simply because I wanted to make the point that it doesn't matter what WE think or even what I think.

All that matters is results.

Everything else is ego stuff.

1000's of books and examples have established proven marketing strategy as being effective.

Use more of this proven stuff, and you'll make more $$

Like I said, I have a TON to say in reply to this post...wish I could...

I think you missed my point, That leaflet I can genuinely see working in the USA but the differences between operations in the USA and the UK is the key to any failings of this leaflet. I feel you have designed it based on your local market and maybe didn't realise the differences in the respective markets. You also ignored my question regarding the guarantee! I thought it was fairly staright forward enough. How do you define stays clean 4 times longer? As I was saying it doesn't matter how clever your marketing is if it opens a can of worms - Hence the question!
Finally yes you are right! My opinion (or yours) doesn't really matter the results will do the talking and I hope I am proved wrong but I know what my gut feeling is on it. I await the results with interest!
Pete    

[Peter Mallory-Smit]

I think you miss the point, dont copy it but apply the principles.

[WCE]

Not at all Bear, I fully get I was just saying what my observations of the leaflet were simple as that. At no point have I commented on the principles behind it so I don't really get what point you are trying to make! I just believe that the leaflet would be more effective in the US than here. If you look at my last post you will see that is what I said and also agreed with Mr coach that only time will tell and if I am proved wrong then great! I will happily admit I am wrong and learn from it.
The only other thing I commented on was the wording of the guarantee. Again at no point have I mentioned the principles behind it so what point am I meant to of missed?   

[Oakley Windows]

I think you miss the point, dont copy it but apply the principles.

Alright stu ! 

  

You aint kicking that dog again are you? 

[WCBusinessCoach]

I think you missed my point, That leaflet I can genuinely see working in the USA but the differences between operations in the USA and the UK is the key to any failings of this leaflet. I feel you have designed it based on your local market and maybe didn't realise the differences in the respective markets. You also ignored my question regarding the guarantee! I thought it was fairly staright forward enough. How do you define stays clean 4 times longer? As I was saying it doesn't matter how clever your marketing is if it opens a can of worms - Hence the question!
Finally yes you are right! My opinion (or yours) doesn't really matter the results will do the talking and I hope I am proved wrong but I know what my gut feeling is on it. I await the results with interest!
Pete    

You're getting bogged down by something that was illustrative in nature.

Whether you say 4 times longer, 2 times longer, or "proven to keep your panes and sills gleaming much longer" is semantics.

I was simply illustrating the value of creating a flier based on a completely different overall approach than what you're used to.

The different features/benefits were pulled from Prism's website at http://www.prismprofessional.co.uk/page.php?id=172 and his flier very quickly.