I know it can be disheartening, when one are two people are worried they have lost customers... or think they are about to...
This is the way i look at things, im not an economist or into politics,
but if unemployment is at 5.%.... thats 95 people out of 100... who are working
Thats a huge amount of houses bringing in an income. so thats a huge amount of potential for the growth of your business.
So lets say you drop 1000 leaflets and you normaly get 1 or 2% return... just drop a couple of hundred more.
The cup is still 95% full.... not 5% empty
Lets be positive .
.... its christmas too.... so lets feel lucky too at this time of the year.
There are people worse off.
Official unemployment figure is 5.8%
With 55 million people in the UK that .8% equates to an extra 440,000 people 'officially' not working.
The 5.8% DOES NOT inlcude:
1. Those on sickness benefit
2. Training (college or uni)
3. Long Term sick (disability benefits)
4 Economically inactive parents (single parents)
5. Carers
The true figure of those "not working" is probably closer to 20%
Theres a whole host of other "groups" the government has conviently removed from the official figures.
Sorry to pop your bubble....it is BAD out there. and it WILL get worse before it gets better.
You can probably add another 10%, of people on the dole are actually working but screwing the system.... so they are better off too....
so we are back to nearer 5%
I think you'll find 20% minus 10% equals 10%....and not 5%

Its OK guys, I didnt want to rain on your parade.
If you think everything will "fine" by thinking nice thoughts, then the very best of luck to you

I choose to operate a businnes plan which reflects the part of the economic cycle we are in (or entering) depening on your view.
Do I want house prices to be dropping - NO!!!
Do I want companies to be making redundacies - NO!!!
Recognising that they are (and it may continue) is nothing more than reading the weather report saying its going to rain tomorrow....I "wish" it wasnt. But that doesnt make it any less reliable.
So I'll make plans for tomorrow on the strengh of the information I have today - its going to rain....I'll do some inside work

However, in the face of the overwhelming evidence to the contrary, you choose to do outside work.....then lets hope your "wish" comes true and it doesnt rain.
I'm not saying its the end of the word guys...
Just that maybe you need to step up your game and canvass more and hang onto customers you've got and save a little more and spend a little less.
Does that make me a doom monger?
Its probably NOT a good time to be thinking of buying that new van. Or new system. Or that extension on your house or remortaging....
Sit tight. Work hard. Save a few quid for a rainy day.
Its all to do with spending money you havent earnt yet!!
Do you expect to earn the same amount this year as last year? Do you expect all of your customers to be with you from last year, next year?
Its BASIC business guys!!!!.....NO, I wont be spending money this year I havent earnt on the strengh of economic output from last year.
I choose to look forward - and not back over my shoulder.