16 months ago I used to charge about the £55 you charge.
Then I joined this and other forums and realised that quality carpet cleaners were charging much more (I reckon Shaun will charge a few £10's more then the £125 I charge)
I started to raise my price because what I learned more about being self employed.
Who pays the NI stamp, who pays for sickness, who pays for holidays, who has to put away money for the "rainy day" (who knows what this credit crunch may lead to), who puts money away to repair the machines we use, or to replace them, who pays for the training courses we need to go on to keep up to date, who pays for the vans we need to get back and to the job and the road tax, the insurance, the petrol/diesel, the time it takes.
Whats the answer? - YOU DO
So you need to charge a reasonable amount.
Sure it may be 1hr 40 min on the job - but there is a lot more going on then that.
Yes you will get people who baulk at £55, but thats because there is someone willing do to it for £45.
and actually some clients if you quote £55 for a normal 3 piece suite, will turn it down because they deem you are not going to do a decent job on their expensive suite.
You might not get as many suites at £95 as you did at £55, but you will probably not be worse off financially but have more time on your hand to do marketing, more suites or take time out - whatever takes your fancy.
Try it, listen to the experianced guys like Shaun - I did and I find it works