I've had the same brochure. Several things don't ring true. Firstly, they only want established window cleaners as franchisees. Why? The whole point of franchising is that it gives the opportunity of starting your own business to people who don't want to go it alone. if you're already up and running, that precludes you for a start.
There is no mention of ongoing royalty fees, just a £442 + vat yearly membership fee, payable in advance. They even say they "don't have to rely on membership fees for their revenue."
These people are saints!! They are doing it all from the goodness of their hearts, with no thought of their own gain!!
Not only that, the value of the "benefits" they will provide, including all your business stationery, your vehicle signwriting, 3000 double sided A5 colour leaflets and a "national sales team" to find you business in your area (actually, they qualify that by saying they will pass enquiries to you, and you do the sales bit) will cost far more than the fee they are asking.
I can't see any obvious con, but nobody gives away all this for no return. The old rule applies: "If it seems too good to be true, then it probably is."
I can see this wouldn't be of any use to anyone contemplating entering the industry with no prior experience/knowledge etc., but I can't see why anyone with the drive to start up and develop a professional set-up would want to hand control of their business to someone else.
Does anyone know any of the three "founder franchisees": Simon Jones, Mark Lovatt or Steve James?