[rich hand]

Simple

[Joe H]

Simple

Dont be too hard on yourself Richard - I found you to be an intelligent sort of person. 

[craigp]

I thought every 3 months was frequent!

But any way if you are going to do them that soon really dont think there will be any difference between 4 and 6 weeks.

[Mike Halliday]

how about every 4 weeks for 6 months to get you planted in thier minds, then every 8weeks there after.

mike

[craigp]

I never done them that frequent. Does it work any better?

[Jim_77]

I've heard the figure of 6 weeks being bandied about before in terms of direct mailing frequency.  So "They" say, "they" obviously being those who talk about marketing stuff.

I'm just about to embark upon a small-scale campaign within a mile radius of home in a joint venture with another company.  I'm going to suggest we do it once a month up until Xmas and then re-evaluate what's the best attack for the graveyard zone in the new year, whether to step it up or not waste the money.  You never know about the unmeasurable stuff like brand awareness, just because you don't get a phone call doesn't mean a few people haven't got your company name/logo engrained in their mind.

Last time he talked about it, Derek West said he's adopting this saturation approach with the leaflets initially, to try and get his company name recognised locally more than actually create direct responses.  It'll be interesting to hear how that has been performing by this time next year and then the year after.

Incidentally, Derek's been quiet lately

[craigp]

I have already started doing what Mike says about tageting leaflets very local more often, because it makes sense and I like only driving 5 mins to a job

I had 3 months in mind, think I might reduce it to 2 monthly.

[rich hand]

Thats funny Joe but thanks 

I was thinking of doing something similar to Mike ie. every 4 wks for 6 mth and then reducing to every 2 mths. Think thats the one

[letzclean]

I do a three mile radius every week delivering about 4k leaflets! There is a big a problem down in London with Junk Mail every letter box/door has a sign saying "No Junk Mail or Advertising Circulars flyers" so I know a lot of my leaflets are going in the bin with out being looked at there are companies droping 5-6 flyers a time through every ones letter box daily including mine. So my response rate is very low and sometimes slow I am doing a job on Tuesday the lady said she got the flyer three months ago every little helps I suppose.

[Joe H]

Was thinking that as well where is derek

Was he moving house or something?

[Mike Osbourne]

Did a job today and chatting to the customer he said it was the first time he'd seen my leaflet and it was spooky because they had only just decided to have the carpets cleaned.

I have leafleted that house personally at least every 8 weeks for the last two years.

Now whether that is a good or bad reflection on leafleting I'm not so sure, but if you are going to do it you need to keep on doing it regularly.

[dan roberts]

ive found leafleting a complete pile of wank.

[Ian Gourlay]

I think with leaflets you have to keep the faith.

Been said before

But i got a job last week from one of those Long Roads with long drives etc we did about 4 months ago.

From a drop this road has been one of my most sucessful returning 3% not .03%  so although it took longer to do was worth the effort. It has also returned a higher order value.

[maxcarpets]

never

[Paul Davidson]

ive found leafleting a complete pile of wank.

Dan, Why dont you just tell us what you really think!!!

cheers

Paul

[brian willis]

just having some leaflets done and getting them delivered for £10 .00 per thousand saves me walking the street

[craigp]

ive found leafleting a complete pile of wank.

  lol

[clinton]

Thats v cheap ten pound for them to be droped off

[Jim_77]

How are they being delivered Brian?  Hopefully it's not screwed up in a bunch with 6 others, although at that price it may well be

If they're going out on their own or with one other that's a hell of a bargain though!

[Paul Davidson]

Just wondered guys, on average with how many leaflets can be delivered per hour?   also how much are you paying per 1000 delivered?

cheers

Paul