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seandyer2003

leaflet drop
« on: August 16, 2008, 10:10:17 am »
Im going to print 5000 leaflets this week, and just wondered how many anyone who has dropped alot can average in an hour/day?
I reckon i can do a thousand ish in a good day, but might be wrong there??

Any thoughts? dont wanna give to a distributor because a.costly b.dont know if they get there! c. i want to be selective about the houses.

jaykie

Re: leaflet drop
« Reply #1 on: August 16, 2008, 10:12:19 am »
It will all do with area you target, ive done long streets where its house after house and youll do a lot but ive also done areas like ramsey street which are more tiring.

Chris

Nathanael Jones

  • Posts: 5596
Re: leaflet drop
« Reply #2 on: August 16, 2008, 10:32:40 am »
If you do town/terraced houses 4000 a day is possible (But its a long hard day),... but to be honest you'll prob want to target big detached houses with long driveways etc,.. so as little as 300 - 400 can be the result.

The response will be similar though,.. so don't concentrate on the quantity of leaflets delivered, just the quality of houses that receive them!

seandyer2003

Re: leaflet drop
« Reply #3 on: August 16, 2008, 01:58:57 pm »
yeh, i am concentrating on big houses, drove past some today and they are HUGE, someone will no doubt be around there cleaning but they cant have them all!??

They have long drives, but you cant get in, gates and intercoms, but postboxes are on wall at front so not so bad!!

jaykie

Re: leaflet drop
« Reply #4 on: August 16, 2008, 05:41:48 pm »
Dont expect to get calls the next day either as im now starting to get custys ringing that i dropped 4 months ago, this can even happen years after too.

chris

Londoner

Re: leaflet drop
« Reply #5 on: August 17, 2008, 07:49:04 am »
Oh yes, sometimes literally years later you can get a call.

Don't expect too much and you won't be disappointed. 5000 leaflets will bring in about 50 responses give or take.  Think of leafleting as an on going process.

Paul Coleman

Re: leaflet drop
« Reply #6 on: August 17, 2008, 08:02:45 am »
Oh yes, sometimes literally years later you can get a call.

Don't expect too much and you won't be disappointed. 5000 leaflets will bring in about 50 responses give or take.  Think of leafleting as an on going process.

On average, I find the £1 per year per leaflet dropped is a reasonable figure.  Sometimes it will be nothing.  Sometimes it will be more.

jaykie

Re: leaflet drop
« Reply #7 on: August 17, 2008, 09:24:17 am »
£1 per leaflet in a year,right well im going to go drop 50,000.

Chris

prestigeclean

  • Posts: 618
Re: leaflet drop
« Reply #8 on: August 17, 2008, 09:40:14 am »
don,t waste your time with leaflets , your much better knocking , i got 4000 delivered and got 4 jobs so far regards alan

Londoner

Re: leaflet drop
« Reply #9 on: August 17, 2008, 10:26:14 am »
Over the years I have done OK with leaflets but door knocking is more instant. The trouble I have found with door knocking is that you get a much higher percentage of time wasters.

They haven't ever thought about having a window cleaner but then you turn up and ask if they want their windows cleaned. They say yes but only because they are the sort of people who are suscepable to suggestion.

If you said do you fancy a quick bonk on the settee before the old man gets home they would probably say yes to that.

These are the sort of people who buy cat food at the supermarket because its on special offer even though they don't have a cat.

After they have had their windows cleaned a couple of times they soon lose interest and start to mess you about. Short attention span, everything is a five minute wonder with these people.

With leaflets if they take the trouble to phone you its much more likely they are going to be serious.

elite mike

Re: leaflet drop
« Reply #10 on: August 17, 2008, 10:54:29 am »
vince ,you should go into comedy ;D ;D ;D

Re: leaflet drop
« Reply #11 on: August 17, 2008, 11:23:28 am »
don,t waste your time with leaflets , your much better knocking , i got 4000 delivered and got 4 jobs so far regards alan
it could be that your leaflet put people off for some reason :-\

prestigeclean

  • Posts: 618
Re: leaflet drop
« Reply #12 on: August 17, 2008, 12:08:58 pm »
but with leaflets you have too hope the phone rings and then when you do get a call you have to go back and quote it  , wasting time and diesel , knocking gets an instant result , most people who drop leaflets are frightened to knock doors lol regards alan

Paul Coleman

Re: leaflet drop
« Reply #13 on: August 17, 2008, 04:24:39 pm »
£1 per leaflet in a year,right well im going to go drop 50,000.

Chris

Trust some bright spark to come out with that one   :)
OK.  You know what I mean.  £1 a year within your earning capacity.
OK.  I'll put it another way.
Over the course of time, 1,000 leaflets dropped would eventually give say 10 jobs.  Sometimes more, sometimes less but 10 would be a reasonable figure. Assuming those leaflets were dropped at a reasonable mix of houses, the average price might be (for the sake of easy numbers) £15.
So that's 10 jobs at £15 per clean.  I clean 6 weekly (about 8 visits per year).  So that's 10 jobs at £15 = £150.  At 8 visits per year, that £150 x 8 = £1,200 per year.  I accept there will be a wide fluctuation in the type of jobs you get and in the response rates for different areas.  Also, that £1 might not come to you for a few months or even a couple of years.  Leaflets can have a habit of being stuck in drawers until needed (or until someone puts their drawers in the washing machine  :)  ) .
I went out one day and dropped 400.  My return on that was not so good - 1 job @ £20 and another @ £17.  So that's £37 x 8 = £268 per year for the 400 leaflets.  That was about 6 - 9 months ago.  There may be another enquiry or two yet which could bring it up a bit.  Another time those 400 delivered elsewhere might return £600 a year.  There's no way of knowing.

Paul Coleman

Re: leaflet drop
« Reply #14 on: August 17, 2008, 04:26:33 pm »
Over the years I have done OK with leaflets but door knocking is more instant. The trouble I have found with door knocking is that you get a much higher percentage of time wasters.

They haven't ever thought about having a window cleaner but then you turn up and ask if they want their windows cleaned. They say yes but only because they are the sort of people who are suscepable to suggestion.

If you said do you fancy a quick bonk on the settee before the old man gets home they would probably say yes to that.

These are the sort of people who buy cat food at the supermarket because its on special offer even though they don't have a cat.

After they have had their windows cleaned a couple of times they soon lose interest and start to mess you about. Short attention span, everything is a five minute wonder with these people.

With leaflets if they take the trouble to phone you its much more likely they are going to be serious.

My sentiments exactly Vince.  I have good reliable customers from various sources but a leaflet responder is rarely a messer abouter.

geefree

  • Posts: 6180
Re: leaflet drop
« Reply #15 on: August 17, 2008, 04:29:30 pm »
WHEN DOOR KNOCKING, I GET THE IMPRESSION..OOPS..i get the impression that they think i am desperate... they say things like, "as long as you are cheap i may give you a try"...... and like someone said... they tend not to last long as they were never bothered before , so its of little interest to them to have them cleaned, and tend to give you the runaround with money.... as i am very low on their agenda.

with leaflets.... they ring because they really WANT a window cleaner and rarely argue over the price.

everyone has a different story regarding this.... this is only my experience. ;)

Paul Coleman

Re: leaflet drop
« Reply #16 on: August 17, 2008, 04:37:10 pm »
WHEN DOOR KNOCKING, I GET THE IMPRESSION..OOPS..i get the impression that they think i am desperate... they say things like, "as long as you are cheap i may give you a try"...... and like someone said... they tend not to last long as they were never bothered before , so its of little interest to them to have them cleaned, and tend to give you the runaround with money.... as i am very low on their agenda.

with leaflets.... they ring because they really WANT a window cleaner and rarely argue over the price.

everyone has a different story regarding this.... this is only my experience. ;)

Although door knocking got my business up and running in the first place, I prefer not to do it now.  A lot of this is due to access issues.  If you knock then discover that they are not prepared to allow a spare gate key etc., you can feel a right plonker.  Whereas, if you leaflet and address access issues on your leaflet, they are already open to the idea of allowing reasonable access by the time they contact you.

seandyer2003

Re: leaflet drop
« Reply #17 on: August 17, 2008, 04:46:58 pm »
i dont think that people leaflet because they are "scared to knock" i spent 3 years as a door to door canvasser for an energy firm, and did very well at it, only came into window cleaning because the indsutry is knackered now, and window cleaning was about the only other job i could do that paid as well, but to knock on 5000 doors wait for a response speak etc takes  hell of alot longer than to post, and also the kind of homes i am knocking on wont be in till 8pm at night as they are prob out running business etc,so it easier to drop leaflets then wait for a response, if a certain area seems to respond i will then knock it, i only started this post to fond out how many people found
but with leaflets you have too hope the phone rings and then when you do get a call you have to go back and quote it  , wasting time and diesel , knocking gets an instant result , most people who drop leaflets are frightened to knock doors lol regards alan
they could post in a day!!

pingu

Re: leaflet drop
« Reply #18 on: August 17, 2008, 04:59:34 pm »
I have never canvassed....all work is from leaflets and word of mouth....leaflets have given me a business that is growing steadily and provides a nice income...

Would the business grow quicker with canvassing...absolutly....but your can build a good business from leaflets alone....

Leafleting allows me to 'walk' the estates to see whats 'new' amazing what changes in a few months.

Dave.

Horses for courses

prestigeclean

  • Posts: 618
Re: leaflet drop
« Reply #19 on: August 17, 2008, 06:16:25 pm »
by all means waste your time with leaflets , but i want my business to grow quickly which is why i now pay someone to knock for me , as for walking the roads are,nt you doing that when you knock doh