Received a cold tele-sales call with a difference today. Obviously I didn't make a decision there and then and asked for some info to be sent to me. Below is the email which was sent.:
"We are only looking for a select few companies to become our Priority Partners in Stockport and under your business classification we do not yet have a company on board. If you were to become a Priority Partner then every customer for the time being will be directed through to yourselves until a second company comes on board and it will then start to work purely on a rotational basis.
The cost to cover Stockport for the year is only £600 + vat. You would not be required to pay the full amount up front, in order to secure your area and enable us to start directing customers through to yourselves we would need to take a 36% deposit and the remaining balance would be made payable over a five month period of interest free direct debits.
As discussed, please find enclosed information on how COMPANY can help deliver new customers to your business.
* The Number UK Limited is the largest directory enquiry service in the UK
* COMPANY is the most dialled number in the UK
* We have 42% market share*
* We received 140 million request in the UK in 2006
* Over 40 million SMS text are sent each year
* Over 40 million page impressions on COMPANY.com per year
We can help deliver new customers to you with the following package.
* ENHANCED PACKAGE
* PHONE//AD
When COMPANY receive a request for a specific business type in an area, one of the Priority Partners will be provided on a rotational basis. (There will be a limited number of Priority Partners)
A "call whisper" announcing that the call is from COMPANY will identify each customer delivered to you.
* TXT//AD
Of the 140 million requests COMPANY receives each year, over 40 % are from mobile phones.
Each mobile request automatically receives the number returned by text.
Each text we send will be customised by you to promote your company, special promotions etc.
In addition, it allows your customer to save your number on their mobile phone.
* WEB//AD
When a customer searches for your type of business in an area via our website your priority web ad will be positioned towards the top of the results page. You will have up to 300 characters to customise your Web page.
* COMPLEMENTARY PACKAGE
TXT//AD
When COMPANY receive a request for a business by name in your desired complementary category and location, your contact details will be attached to the text message sent to the customer. For example you are a florist; you have chosen weddings as your complementary category.
WEB//AD
When a customer searches COMPANY.com for a specific that falls in your desired complementary category and area, your company details will be displayed on the right of the screen.
* COMPETITIVE PACKAGE
TXT//AD
When COMPANY receive a request for a specific business by name in your desired category and area, your contact details will be attached to the text message sent to the customer.
WEB//AD
When a customer searches COMPANY.com for a specific business within your desired area, your company details will appear to the right of the page
As discussed this product is based on limited availability, and works on a rotational basis. "
Certainly quite focussed advertising. I would also guess that any potential client who rings directory enquiries isn't going to then ring back and ask for more numbers so that they can make price comparisons.
However, is this more likely to attract those who have just had a disaster rather than a full proper clean?
Would it attract a different type of client to which I am normally trying to generate?
I thought I would share this with all of you as it is a little different (doesn't necessarily make it any better
) and gather your thoughts before I converse with the lady next week.
I do have some additional thoughts to the two questions posed above but I thought I would wait for a few responses so as not to influence your ideas as obviously it was only me she spoke to.
Oh, and yes. One big question is how many others from the same category will be allowed to have priority?
Roger