Well, I don't target people as such, I target property or businesses. I also charge right at the high end. I'm the dearest in town probably, although like to think I provide the best service.
These "jealous" people for want of a better word, had houses both bigger and smaller than mine, I just figured it was human nature. They were in the small minority. But how many people thought it, without vocalising it? To be honest thats what I would be thinking! Any time a tradesman turns up in a mint van, I'm on my guard and expect a high price. I'd sooner his overheads were a bit lower, and thus his price.
Just to be clear, the my van is 5 years old, but pretty immaculate. I have thought about getting a newer model, but can't really see what good it would do. Perhaps I'm wrong, but the incident with my wifes 4x4 put me off the idea.