if trad was better or quicker i wouldn`t have spent nearly 20k on a van and setup i`m not daft

Really?
I don't see the benefit of spending that type of money, we are in business to earn, not spend arn't we?
I learnt a painful lesson a few years back. A number of my customers drop money through the door, most of my work is local. The Mrs has a good job, and bought a Mercedes 4x4. I lost 2 customers, took stick when putting my prices up and had the odd comment made here and there. I took from that its best to play the humble role in our job. Let people look down on you if it makes them feel better. You make more money that way.
In a similar way, I think flash vans are counter productive. People think your charging too much. You ask the average Joe how much a window cleaner earns, he'd say very little. Might be bad for the ego, but good for the pocket. More tips etc. from kind hearted souls who think we are struggling, and easier for us to put our prices up.