Absolutley right about Business Link, Ian.
I'm just starting out and coming from a senior financial background, thought I knew a lot about marketing, selling and everything businnesswise. Then I took the marketing course, and found out so much more about the psychology of marketing.
I went along to my local (Suffolk) Business Link, had an initial hour long chat with one of the advisors, and ended up booking up on about half a dozen different courses. I'm not sure if it's the same with all Business Links, but the one in Suffolk provides these all day courses free (with a nice lunch thrown in!) I think it's something to do with the EEC bunging them loads of cash for business start ups in the area. Manchester may be different, but it's worth investigating, and you'll learn so much.