There's a chap selling a Facelift 34ft pole on ebay for £xx.xx reasonable enough price until you read one of the reasons why he's getting rid of it.........to buy an identical one BUT new. WHY? (alarm bells ringing)

Do people actually read between the lines on ebay and find the true reasons why the items are being sold in the first place?
Also on ebay some items are more expensive to buy from other ebay buyers than if they bought directly from the internet shops online.