This is my fear Shaun.
I cant help but think that Google (like any greedy corporate entity) will eventualy do just that - let the big boys take over and the freebies can sod off.
But the other side of the coin suggets that if this were to happen - then joe public will take offence to all these sponsored companies being rammed down their throats and go to a different search engine.
However...if they do it in such a way that it doesnt 'look' sponsored then they may get away with it

I think I'm thinking about it too much - I'm gonna have another drink to take my mind off of it
