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nick p

  • Posts: 345
advertising
« on: December 31, 2004, 11:33:52 am »
Any help please on advertising i have benn in this business before i used local papers and yp just thought there might b a better way of getting the customers
thanks for any suggestions
as i am just starting out again will be picking up my new hwe soon the alltec advantage i think this was a good choice what do u think thanks again ;D

Ian Gourlay

  • Posts: 5746
Re: advertising
« Reply #1 on: December 31, 2004, 12:37:28 pm »
If Alltec have sold you an Advantage they should give you maximumn start up help as part of the package..

Just my Opinion

Dave_Lee

  • Posts: 1728
Re: advertising
« Reply #2 on: December 31, 2004, 05:03:24 pm »
Possibly the best twin vac portable on the market, imo.
Dave.
Dave Lee, Owner of Deepclean Services
Chorley Lancs. Est 1980.
"Pay Cheap -You get Cheap - Pay a little more and get something Better."

neil 47

  • Posts: 1345
Re: advertising
« Reply #3 on: December 31, 2004, 06:59:44 pm »
 Nick I have been using leaflets only for advertising,quite good for choosing where you,d like to workand how much.
I get about3-4 jobs to every 500 - 1000 depends . 
I also have free listings on yell .com,yellow pages.thompsons and telephone book.
I also get work from people I meet and refferal off jobs I have done.
the more pepole that seen your ads the better,as one very helpful carpet cleaner once said to me if they don,t know your number they can,t call you.
Hope this helps

                  Neil







 
IICRC

Len Gribble

  • Posts: 5106
Re: advertising
« Reply #4 on: December 31, 2004, 09:32:08 pm »
Ian

It not what Alltec has sold him it what package he can afford? Hope he’s buying it in the Jan sales the starter package only, on the next level £9.40 for 50 overshoes then on next level £16.28 for 5lts of anti foam???

I have no doubt that the machine is very good it the crap what come with it!

Len
Always bear in mind that your own resolution to succeed is more important than any other. (Sidcup Kent)

Ian Gourlay

  • Posts: 5746
Re: advertising
« Reply #5 on: January 01, 2005, 10:19:16 am »
The point I want to make is.

That when Machine Suppliers sell a machine to a newcomer that they have recruited to the bussiness. They have a responsibility to make sure he suceeds.

It would be unrealistic to expect Fastrack to be included for free.

But a one day marketing course. Not discovery day is a must, plus a marketing manual plus a  sample of a reasonable leaflet press advert etc

In addition 3 months telephone help.

Obviously there is a cost, but this could be paid for buy cutting the extras in the starter packs.

This applies to all machine suppliers.

I had this but the telephone help disapaired along with the company that supplied me with the machine

mark_roberts

  • Posts: 1899
Re: advertising
« Reply #6 on: January 01, 2005, 12:31:07 pm »
Ian

I disagree that a company who sells a machine has a responsibility to help the purchaser market his business.  They only have a responsibility to the machine.  It would be a nice additional touch to give a few hours free help if required but I wouldnt expect it.

The problem is they oversell cleaning to these newcomers that they can make hundreds of pounds cleaning carpets per week if they buy their machine.  The newcomers think that by putting an ad in the newspaper or throw out a few leaflets they will be quids in.  Unfortunately, from many of the recent posts, we can see this is not the case.

Just my opinion.

Mark

Ken Wainwright

  • Posts: 2107
Re: advertising
« Reply #7 on: January 01, 2005, 03:01:12 pm »
I agree with Mark

When you go into business, you will have a business plan. This may be a written document or just some sketches in your mind. I can't envisage anyone starting out with the idea of "I won't have a strategy for marketing because the engineers who designed and built the equipment will tell me how to do it".  OK, some suppliers may assist with the sales and marketing, and this is a bonus and should be viewed as being additional to your own plans.

Safe and happy cleaning :)
Ken
Veni, vidi vici, Vaxi
I came, I saw, I conquered, I cleaned up!