[windowwashers]

Thank you for your talk today, it really was a highlight, and some thing I would like to have a chat with you about again some time if thats ok.

Praise where it is due 

you did a good job.

best wishes

Ian Wicks

[Village Gleam]

I'm very interested too. Any chance of a summary Ian (ww)?

[windowwashers]

I'm very interested too. Any chance of a summary Ian (ww)?

I am hoping Ian will come on and give that, he has a pc of it, and hopefully he will post it.

Mr S if it is not done in the next couple of days I will do it, coming from Ian would be a lot better. I have so many things going round my head right now, I was there both days and have head and hand written book full of stuff to come out,
had a great marketing day thursday with Craig owner of Ionic, had a good chat after his talk and that was alos a real eye opener and things said that I would not have thought of. But thats another story, this post is for Ian L he did a good job and I give him respect for that.

Ian

[mick hay]

I second that Ian, the main reason i went was to listen to what you said.

Gives food for thought!!

[Village Gleam]

What I like about Ian L is that he got a second wind late in his career. All those years as a window cleaner, albeit a good one, just plodding on, and then he gets one idea, and then another......

[windowwashers]

I second that Ian, the main reason i went was to listen to what you said.

Gives food for thought!!

same as and was well worth the £50 it costs to get there IMO even for 30mins he was talking to me was worth a lot more.
added bonus was meeting a lot of others there and getting my website known more.
did a few deals there aswell with suppliers all in all Fantastic days work for my business.

Ian

[Village Gleam]

What was the thrust of Craig's message? Was it to do with WC or about what can be achieved with belief etc? Or was it about the direction of the industry?

[Pittmonkey]

Hey Mick hope you enjoyed the day was going to go but had too much catching up to do. I went to the NEC and The Fed Show so can wait till next time.

I think I would have enjoyed listening to Ian as well, hope he post some of his notes.

Wayne

[windowwashers]

What was the thrust of Craig's message? Was it to do with WC or about what can be achieved with belief etc? Or was it about the direction of the industry?

all three.

BWCA training (which I have to say and I am not a holly bow down fan of Ionic (but the systems are good(I dont have an Ionics sys) but is IMO a good idea to have this training for paper work more than anything.

things that can be achieved with belief and action (belief and no action = nothing apart from thought, thought and no action equals £0.00

and direction of any industry's

unique selling point (key factor)

[ronnie paton]

hey pitt monkey are you the one i seen in bolton the other week??

sorry if i was ignorant but had a knightmare and needed to sort it, im in bolton once a month so if see you again we can have a chat!

sory again for not spending time to chat!

[Village Gleam]

I got duffed up on here when I mentioned unique selling proposition.

One thing most have missed though, the logo of the man, and the phrase that can't be used promote them more than the operator IMO. I have my own version and it promotes me.

It's also the one issue I have with Ian L, I think his biz should be wrapped or packaged more- window washers- just as an example.

[brett walker]

sounded very good but couldnt get in it was packed, i know steve got a seat and said it was brilliant

cheers

Brett

[Pittmonkey]

Hi Ronnie yes it was me, no probs you looked like a man on a mission  hope you sorted it.

Did you get to the show?

Wayne

[ronnie paton]

no i was gutted was supposed to be going to day but my ex changed my contact arrangement for y daughter so i had to get her from nursery!!

ye got sorted ...............in the end, ended up a knightmare job but its led to more work so behind evry dark cloud tgere is a silver lining hey!!haha

[Davo]

I got duffed up on here when I mentioned unique selling proposition.

One thing most have missed though, the logo of the man, and the phrase that can't be used promote them more than the operator IMO. I have my own version and it promotes me.

It's also the one issue I have with Ian L, I think his biz should be wrapped or packaged more- window washers- just as an example.

I have a few 1 is my site address

Mr Sol, speak in plain english a little more and people will understand you better, your post what you are talking about and I read its title I did not fully understand till you spoke a little more about it by that time the post was dead, and I love marketing, thats not a dig to you by the way, just maybe helpful I read every post you make  because most of the time i see where your coming from.


my  msn address is wicks1976@hotmail.com chat with me some time or my numbers on my site index page.

Ian

Its difficult to discuss marketing on this forum too many negative posts along the lines of " its only window cleaning, people want their windows cleaning its as easy as that...."

Its as though some of the "old school" feel as though there is no place for such foolish talk on a window cleaning forum.


Mark

[Ian Lancaster]

Hi all, and thanks for all the nice comments

I don't know if it would be right to post the whole presentation on here, but if anyone wants it I can e-mail the PowerPoint file, which is the on-screen bit without me rabbitting on :

If you e-mail "franchising talk" to ianlancaster@blueyonder.co.uk I'll forward the file.

Also if anyone has any specific questions they'd like to ask, how about starting a thread on here?  I'll do my best to answer any queries.

A couple of points I forgot to mention at Windex:  Customer complaints - when we were employing back in the 90's, a big problem was complaints.  If the phone rang or one of our payment envelopes arrived looking fatter than usual, there was always the feeling of "Oh no, what now?"

Since we took on our first franchisee, we haven't had one justifiable complaint

That's got to be a big plus when you're expanding

The other point is about the "Jim's Mowing" book.  It really does give a huge amount of help and advice, but I can't claim the credit for finding it - that was another window cleaner, Danny Worgan, who moved out to Australia for a while, and brought the book back with him, and very generously made it available to the British window cleaning fraternity.  I believe it's available on Paul Smith's "Powerclene" website.

Thanks again,

(especially Ian Wicks )

[windowwashers]

 

Click below for the file that Ian would need to send hundreds of time I have made it available for viewing with Ian's permission:

http://www.windowwashers.co.uk/IanLancaster.doc


Ian

[Village Gleam]

Just read it. Extremely well put together.

Was that, more or less, what the talk was?

[Village Gleam]

One big advantage of a franchise, you can share resources such as a website, promotions advetising and offers.
Me and a few thousand others would like to do this, but i don't really want to face the obvious research. The question is, how much would Ian let us use a version of his copywrited paper work and documents for?

[steve a]

interesting reading Ian and thanks to window washers for the easy download.