Dai, well done that's the point i'm trying to make but can't seem to make clear. There has to be a limit at which the customer will back out. If you push your prices too high then thay can always fall back onto the cheaper cleaners that are always about, clean them themselves or just leave them. In my opinion it doesn't matter how good you are the customer will start to squirm and try to reduce the cost - maybe extend the periods between cleans or try "not today thanks.
Of course there is a limit, there is with everything. But customers wont pay you more money if they dont think you are worth more. There has to be a difference in what you do to what your competition do. What that is depends on what you have to offer.
Why do some customers stay loyal to a cleaner when they are quoted less for the same job? If everyone bought on price alone there would be no choice, just the lowest priced companies would be in business.
If you are more expensive than your competition for the same job then the customer thinks that you are either very good at what you do and the service will be better, or they will think your a rip off merchant and over priced, only you can influence which one the customer thinks you are.
Mark
I'm sure that if I quoted £20 for every council house that I quote for, I would get the occasional one. However, it does leave the job very vulnerable to being undercut or to the customer messing around. My own preference is to have a decent price but not so high that the customer looks elsewhere. I can and do sell my service on things other than price as you suggest. However, I don't want to be going around forever having to replace work. I want to earn well (which I usually do) whilst keeping the hassle factor as low as possible. I picked up what would be termed "council house" the other day. I priced at £12. I got the impression that I could have gone to £15 even. Usually, £10 would be the upper limit around here for such a property though. I've still got one I do for £7.50. It needs to be more really though. I still have a few jobs that are a hangover from my previous life

and that is one of them. I'll shove £1 on later this year. I'm amazed the guy is still alive.