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stevegunn

Mike Hallidays Leaflet
« on: December 02, 2004, 09:15:24 pm »
Placed it in my local paper last night and have gained bookings on the strength of advert.First batch of leaflets are being delivered next week. Thanks Mike.

gwrightson

  • Posts: 3617
Re: Mike Hallidays Leaflet
« Reply #1 on: December 02, 2004, 09:27:47 pm »
Did you leave his name on steve ;D ;D ;D
he doest like travelling far
who ever said dont knock before u try ,i never tried dog crap but i know i wouldnt like  haha

stevegunn

Re: Mike Hallidays Leaflet
« Reply #2 on: December 02, 2004, 09:32:01 pm »
No I remembered to change it .Who needs Joe Polish we have Mike Halliday ;D

Shaun_Ashmore

  • Posts: 11382
Re: Mike Hallidays Leaflet
« Reply #3 on: December 02, 2004, 09:41:48 pm »
Steve which of Mike's leaflets did you use?

Shaun

Mike Halliday

  • Posts: 11578
Re: Mike Hallidays Leaflet
« Reply #4 on: December 02, 2004, 09:45:44 pm »
Steve, i can't take credit for the leaflet, I asked Mark from Tradeprint to design something to put on the back of my normal leaflet to bring in some work for jauary,
 he came up with this leaflet.

I've got 15,000 going out before xmas then I'll do 20,000 in Jan.

I do think its an eyecatching design.

shaun its the one in the document section at the bottem of the page

Mike

Mike Halliday.  www.henryhalliday.co.uk

stevegunn

Re: Mike Hallidays Leaflet
« Reply #5 on: December 02, 2004, 09:46:19 pm »
The January special found in document downloads

Shaun_Ashmore

  • Posts: 11382
Re: Mike Hallidays Leaflet
« Reply #6 on: December 02, 2004, 10:20:54 pm »
Ahhh

I thought it was one of your normal ones.

I'm trying to leave January a bit sparse as I'll be in my new wash house!

Shaun

PS womans knickers hand cleaned

rioclean

  • Posts: 74
Re: Mike Hallidays Leaflet
« Reply #7 on: December 02, 2004, 10:42:55 pm »
Hi Mike

How many people have you got working for you?  I only put out 500 a week do it myself target the right houses get 5 jobs on average from that.

It might be something to do with putting prices on the leaflet, I think I am too cheap.

Regards Dave.
www.riocleaning.co.uk
Rochester, Kent

Mike Halliday

  • Posts: 11578
Re: Mike Hallidays Leaflet
« Reply #8 on: December 03, 2004, 08:02:15 am »
Dave thats a really good responce! (1%) I work by myself  and do 20,000 leaflets a month, most people think this is a lot, but it cost less than a morning work a week and keeps me working 6 days a week ( 7 days at the moment)

Mike
Mike Halliday.  www.henryhalliday.co.uk

Ian Gourlay

  • Posts: 5746
Re: Mike Hallidays Leaflet
« Reply #9 on: December 03, 2004, 12:46:55 pm »
Dave come on how cheap are you.?

Macarthur

  • Posts: 158
Re: Mike Hallidays Leaflet
« Reply #10 on: December 03, 2004, 03:03:04 pm »
I too usually have a 1% response from all leaflets that I deliver myself.
Although I have had as much as 4% in certain areas.
I currently design and print out my own using an old Epson Stylus Colour 800 printer that is still going 7 years on (sure was a good investment). I can obtain cartridges very cheaply, print colour leaflets and I also list nearly all my prices.

Nigel.
Orion Cleaning Services - Southampton

gwrightson

  • Posts: 3617
Re: Mike Hallidays Leaflet
« Reply #11 on: December 03, 2004, 04:27:31 pm »
why suddenly are we seeing % figures of 1 % to 4% :-\ :-\ i though the
norm was more like 1 in 500  :(
perhaps a copy of your fliers might be a good idea  , then we can see
were we are going wrong ;D
i do believe over a period of 6 months , the figure maybe nearer 1% return
well on my feedback any way .
help mike  :D have i got a bad flier ?
geoff
who ever said dont knock before u try ,i never tried dog crap but i know i wouldnt like  haha

Doug Holloway

  • Posts: 3917
Re: Mike Hallidays Leaflet
« Reply #12 on: December 03, 2004, 04:37:23 pm »
Hi Guys,

0.2% - 0.5% is normal for mass deliverd leaflets done by others.

If you deliver yourself and are very selective then you will get a better response.

When canvassing evenings I once got 4 jobs in 5 houses without any of them recommending each other ;D.About 3 weeks later I didn't get any jobs in a whole week :'(

Cheers,

Doug

p.s
Worth a try Mike , I 've never done any offers like these preferring to give a general 20% discount.This way I don't feel like I'm working for nothing but the bottom line is how much money at the end of the day.

Mike Halliday

  • Posts: 11578
Re: Mike Hallidays Leaflet
« Reply #13 on: December 03, 2004, 05:45:30 pm »
Geoff the only think wrong with your leaflets is they are in your shed and not stuck in peoples letterboxes.

go to maths nightclass and you'll know that 1-500 is 0.02% ( I think ??? )

Doug I don't like offering % discounts because it means nothing to customers, my offers are more tangable they know exactly what they are getting for free

Mike
Mike Halliday.  www.henryhalliday.co.uk

Mark Roberts

  • Posts: 390
Re: Mike Hallidays Leaflet
« Reply #14 on: December 03, 2004, 06:32:24 pm »
1/500*100=0.2%

I sent out 700 letters last week(saves walking) and got 6 jobs back up to now, thats 0.86%.

Leaflets work out about 0.5-3% but it depends on the time of year and area delivered.
More leaflets = more work, some dont ring back up to a year later??

I gave a lady a £10 off voucher yesterday as I was leaving her house, told her if you need us again to use it. She rung back today saying I owe her £10??? I said the leaflet was for you to use on next job. She wern't having it "YOU OWE ME £10". It says so here! I would'nt of minded but I had allready given a good deal for cleaning the carpet. Took 15 mins to explain, I had to lie down in darkened room after - some people!!

Mark

gwrightson

  • Posts: 3617
Re: Mike Hallidays Leaflet
« Reply #15 on: December 03, 2004, 06:41:12 pm »
ok  .02 % whatever  ;) didnt have the brain to work it out  :)
 but i do know how long a piece of string is,
logical answers only   :D
geoff
who ever said dont knock before u try ,i never tried dog crap but i know i wouldnt like  haha

Ian Gourlay

  • Posts: 5746
Re: Mike Hallidays Leaflet
« Reply #16 on: December 04, 2004, 09:42:35 am »
Geoff,

An improvement of return of ! in 500
to 5 in 500 in a six month period is fantastic.

Is that due to the fact you circulate the same houses on a regular basis.

paul@ctcs

Re: Mike Hallidays Leaflet
« Reply #17 on: December 04, 2004, 09:47:42 am »
Dave 401,

How are you getting on with your leaflets from Tradeprint??

Paul

gwrightson

  • Posts: 3617
Re: Mike Hallidays Leaflet
« Reply #18 on: December 04, 2004, 11:05:46 am »
Ian i believe you have misinterpreted my reply,
perhaps its the way i worded it !
What i was trying to say that if i have had leaflets deliverd the immediate
response is low.
but from them households that have got the leaflets, over a 6 month period
the return is higher  ???   ???
or words to them effect ;D
geoff
who ever said dont knock before u try ,i never tried dog crap but i know i wouldnt like  haha

mark_roberts

  • Posts: 1899
Re: Mike Hallidays Leaflet
« Reply #19 on: December 04, 2004, 03:31:13 pm »
I sent out letters to previous customers 3 weeks ago and got a 10% return rate.  Have got a crap responce rate to flyers this year.

Whats your prices like on the flyers as I was thinking of trying this.

thanks Mark