ive often thought of getting rid of the " chaff"
BUT
as my round has been built up for more than 20 years ( im the 3rd window cleaner to take on the round ) its VERY compact, on most of my round i do 90% of the houses in that road, thus i dont move the van once all day ( and time spent in the van is time not earning )
i guess my best bet is to increase the price of the chaff till they are wheat ( its not far off to be honest )
then again, im happy with what i earn and i do, so why risk what i have
I see where you're coming from and it sounds like your round is a lot more compact than mine - though I do have patches of decent, compact work. To be honest, I prefer to have my work more scattered and to charge higher for it rather than compact but lower priced. This achieves several things
1) I can earn as much on a scattered round as I could on a lower priced compact round. This sort of means that I'm being paid for short driving hops instead of cleaning windows - a good opportunity to take a little rest.
2) In a compact round there is often one awkward customer who detracts a little from profitability. OK, so they can be dropped but it can get tricky bumping into them month after month. In one way it's good because it forces me to be assertive and tell them why I will no longer clean their windows rather than just not going back. But it can be a PITA if they are the sort of person who won't accept the decision and keep pestering. Even more awkward if they are very friendly with their neighbours and there is a risk of them leaving.
One thing I've learned over the years is not to give a reduced rate because there is plenty of other work in the road. I price as if each job is on its own because one day, it might be. I have had this happen before if people move away, die, cancel etc.