Guys
I get the impression that some might fear the learning curve of marketing on the Internet?
It is a very complex set of networks and computer codes, but you don't have to get in deep to benefit.
many hand over their designs to a so call expert. many of these so called experts can build you a great looking site but, know nothing about marketing, and results.
using the Internet to market is a very powerful tool. but you must understand how to use it. it is this that you only need to gain knowledge about. not the nuts and bolts of the network and code.
as you surf ask yourself questions on how others marketing works. for example how your local town name can be put in a page and how does it know where you live?
once you have answers you can then go to these so call experts and tell they what you want. as they will only give you what the think you need. and in most cases that's basic stuff.
how much can this type of way of doing things cost, well with the Internet being "the world wide web" it can be very cheap. for example India and eastern Europe have lots of people that know loads about this stuff and will do it very cheaply.
I myself are only scratching the surface at the moment, but can see that there is great depth of potential that can be exploited to my benefit.
its in all of us to ask questions, its what take us forwards to new ground.
respectfully
Ian Harper