looks like a manufactures fault with regard to the dye set, it looks to set in the pattern to have been caused by being cleaned with the wool safe & rinsed.the years of being dirty has hidden the brightness of the colour, seen a similar prob with a carpet that i cleaned, it was a bright purple nylon, it had lost colour in certain areas, informed custy that it was a manufactures fault, the custy got a new carpet fitted from the carpet supplier & was very grateful to me, cause she was gonna live with it. i'd dig me heels in though if the custy is after a new rug. freshi