Dave,
You may want to get your web designer to do a bit more on the keywords which search engines look for , if you are unaware the AWPC only states :- <meta name="keywords" content="apwc, association, cleaning, industry, join, member, professional, safety, window" />
So someone typing window cleaner in a search engine the AWPC site would not come up, you could be devious and add FED and Clear Choice in your keywords.
The FED and Clear Choice do not have any key words so you will have an advantge there if you get it right. The website needs to be designed right to get you to the top of search engines. Hope this helps.
Doug