Paul
With so much advertising you should be getting a much greater return ! Obviously, it's impossible to judge what you're doing on a computer screen, with no information, but, and this is intended to be constructive.
Are your adverts just...................chuck loads of ads around.....................bound to get a return, or are your adverts offering a service, that sounds like..... best quality / best drying times / best stain removal / simply the best, etc. Does your phone ring all day, every day and is your phone diverted to your mobile when you leave home ?
If you were looking for a carpet cleaner, would you choose your advert, or would you be drawn to others, if so, why ?
You are obviously putting in the effort, but maybe need a change of approach. Another point......are you always prepared to "price match" This can get you volume, but in this industry, you can only, physically, get round so many jobs in a day !!!
I have no advertising and have had none for the past three years and very little over the previous five years, I don't carry cards, my van is clear, but I get more than double your turnover and this is me backing out of the business, currently doing about 1/3 rd of the business I was doing 3-4 years ago.[
Although I have done dozens of sales and marketing courses, I have been lazy and barely imlemented any of the ideas suggestions.
What has worked in my favour, over the past 40 plus years, of working, not just in c/c has been, my obvious empathising with people.................this is just being chatty, polite, pleasant, showing an interest in others................and being very thorough in the work I do!
The result, is referrals, (without asking) but you could and should ask ( provided that you have done an excellent job) and I mean a genuinely excellent job. There are many who regard themselves as being excellent, but miss details, skip corners / hard to reach areas, don't move, easily moved items, etc.
They won't get the repeats and referrals, year after year.
rob