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AuRavelling79

  • Posts: 26573
Re: Canvassing - is it always this difficult?
« Reply #20 on: July 05, 2007, 03:51:48 pm »
...
you have no idea if the house already has a window cleaner,  if they do and yours is cheaper it is just like poaching.
 
Put it this way, if I had a bunch of well priced customers in a street and you came down and leafleted them and stole them based on price, and lets be honest your system does not care if they are cleaned already, I would think you were not a very nice person to call a window cleaner.


Karl, that's just life I'm afraid - we don't own customers.

If a prospective customer calls you and you don't want to take work from another then just ask if they already have a w/c and decline to do it.

If you do decide to take the job then you may have not picked up a loyal customer.
It's a game of three halves!

Neil271052

  • Posts: 212
Re: Canvassing - is it always this difficult?
« Reply #21 on: July 05, 2007, 03:53:40 pm »
The main issue with canvassing IMO is that you meet the customer face to face.

Have a chat, a good look around at what the job entails and then quote from that.

I am sure people would rather meet and see who is going to clean their windows, have access to the back of their house etc.

I have canvassed up all my work and feel I have a good rapport with my customers,

I have also posted hundreds of leaflets and had exactly one phone call and new customer via that route. :(
Cheers,
Neil

KarlJones

  • Posts: 394
Re: Canvassing - is it always this difficult?
« Reply #22 on: July 05, 2007, 04:07:42 pm »
Quote
Karl, that's just life I'm afraid - we don't own customers.

If a prospective customer calls you and you don't want to take work from another then just ask if they already have a w/c and decline to do it.

If you do decide to take the job then you may have not picked up a loyal customer.

I really do not mind losing customers, if they are correct in what they say "blah blah is cheaper" then thats fine.  No problems.  Like I said I find canvassing very easy. Even on hard days I enjoy it.

But I want you to see the bigger picture if you can.  If window cleaners make a habbit of selling themselves on price alone, and lets face it, if you can't even be bothered to knock the door to give a quote you are just selling on price, then what will the next window cleaner have to put on his flyer, and the next after him, and so on.  It would soon dawn on them that the only way for there flyer to work anywhere near as good as canvassing is if they use the price as a hook.  And big prices make lousy hooks. 

The end result is it would become the fashion for window cleaners to sell themselves a cheapo service. 
You cannot plough a field by turning it over in your mind.