[paulchambers]

Who believes a good business name is essential   Paul

[Mike Halliday]

I always laugh when i see some names

I think names should say  at least one of these things: what you do, who you are, where your based or a niche market that you specialise in.

if you can say all 4 you're on to a winner

why would anyone want to call themselves AAA Services? unless they wanted to get into the front of the yellow pages

Mike

Mike

[Ken Wainwright]

Too many variables for a right and wrong Paul.

For me, being located in a village, trading under my own name has been of great benefit (local, reliable tradesman). In other locations, a business name may have been of better for me.

A business name may give the consumer a perception of a larger efficient company with the ability to clean anythink from a small lounge to a corporate head quaters. Could also give the impression of being cold and impersonal and would treat any customer as a "number".

Your own name could provide the exact opposite of the above. What's just as important as a name is the way it's presented and marketed.

Safe and happy cleaning:)
Ken

[SMP]

Being a franchisee I have a trading name.  However most of the time I don't  use it in my marketting because it's not a household name - unlike Coca-Cola, McDonalds and certain nameless cleaning franchises   .

As stated by Ken, I tend to use my own name and go for the local approach.

Steve

[strakercleaning]

I used to use ' Chris Straker Cleaning Specialist ' but it became a nightmare to keep saying and writing. When i was looking for a www. name i decided that it should be cut down to the bare essentials....Straker Cleaning.
It says who and what  
I manage to give the impression of a company but clients are impressed that i remember names and addresses etc, as in the 'personal touch'.

[Doug Holloway]

Hi Guys,

I  have used Systematic Services for years but most people c'ant spell it.  :

In the past year I have become 1st 4 Carpet Cleaning which I like because it works well on line and is both informative and a statement/command.I still put part of the Systematic Services Group which makes us seem bigger than we really are!

I now answer the phone Systematic Services 1st 4 Carpet Cleaning

I do think that a business name will be much more saleable than your own name.

Cheers,

Doug

[Derek]

Hi

I think it depends on the type of business you wish to develop

Ken has gone for the personal approach whilst some others of you wish to give the impression of a much larger organisation which suites a commercial client base.

I got saddled with a double barrelled name (Bolton & Chawner Ltd) which stems back many years to when I had a co-director.  I bought him out and kept the name.

I have the name of, what apears to be, a largish organisation but my clients seem to like it as a Director does the cleaning... the personal touch

Derek