It's all well and good charging high prices, but not all customers will pay this, there is a market out there for lower priced jobs, i spent 10 years subbing to 2 different companies.
They charged prices as low as 19.98 a lounge, we are talking, a few years ago.
At these prices i used to bank each week about £1400 - £1800, allowing for holidays
£64000 a year, 10 years ago!!!
The second company had 4 subs and the boss turning over close to half a MILL a year,
Doing the S**t jobs as some refer to.
For a low price job customers don't expect you to f**k about doing unnecessary things they just want a clean carpet. You can be in and out very quickly, have a satisfied customer who does come back. who does recommend you. Some would refer to this as splash and dash, but the proof of the pudding is in the eating.
Each year at least 40% of the work, was repeat and referals.
I used to do about 1200 jobs a year, a hell of a lot of work, this would bring in on average 3 -4 recalls, usually for trivial things. And during that time i never had an insurance claim, and never bought anything off a customer, so i must have been doing something right.
But not being workshy i did not mind the high volume, i always said as long as i could cope with the high volume work, then i was happy to do it.
Now i'm at the age where i don't want quite that level of work, So being on my own, I still charge low prices, but now it's all mine and the taxmans, but i can afford to take longer over a job.
Chem Dry charge much higher prices than me and run around like blue ar*ed flys.
You cut your cloth accordingly. nobody is right nobody is wrong. what works for you is what is right. Too much Bulls*it is spouted about pricing, but if you can live and make a profit on what you charge then well done, you deserve all the success that you get.
