yup, l agree , well said.
Now lets see, if i was a plumber and priced a job £200 and it would take me a day... and another guy undercut me at £180.... he may get the job ... ?? i may be upset
if i price a terraced house at £5... and a silly w/c trying to undercut me.. priced it at £3...... then he can have the job willingly, because i would not dream of coming down to that level of £2 to compete.
Now, is that what you mean by competition?.... we would all end up cleaning at £1 per house if we all agreed with undercutting and the industry would die a slow death.
so lets remember, yes its a business, if decent people let it be, and want it to thrive,
but undercutting means you will have to work much harder to earn a decent wage, thus your quality will drop, your standards have already dipped, and you will not be a very happy man., not to mention dragging yourself to the depth of despair because of your foolish ( or lack of)business sense,
Keep your prices at a level you and your family are comfortable with.
Set your standards high.
Respect your competitors.
But above all, respect yourself.
(unless of course you are happy with 50p per house.)