Use of own name is good because people trust it. There is no point being clever for the sake of it.
If you can think of a name that defines your business or the area you cover or both that can be good too. Do think people want a local window cleaner or one that could be from anywhere?
If you want it to help you get work, think about it carefully.
You might need a good name if you are interested in branding, other wise just because your business card is better designed it won't get you anymore work.