[Marly 11]

Hi there one and all,
                              I was wondering what kind of return people were getting on leaflets. All my work is in central and west London lots and lots of us cc's next door to each other. I saw a post 0f 1 job per thousand leaflets! If anybody could give me some insight of what to expect, Would be appreciated, From anywhere in the uk, would be very interested to hear from London based cc's

Kind regards
M 

[cleanchoice]

It is massively dependant on how you write them. Most leaflets are written very poorly with the information just focused about you and your business. For good advice on writing leaflets check out Chris Cardell or Jay Abrahams, both are fantastic marketeers and will give you some excellent insights. A few key points are: use the words you and your as much as you can, have a strong headline, be prepared to give something away for free (1 room up to 100ft square) place a time limit on your offer, place testimonials of either a local business or neighbour

If you do a "normal letter" my name is.... we are...... we do....... then you can anticipate almost no response, but plenty of exercise

Good Luck

Justin

[Marly 11]

Cheers Justin, I have just sent you an email to have a look at?

M

[calmore]

I also find that "family owned business" and "local" work well on leaflets. A lot of punters like to support local businesses.

[Marly 11]

Thank you, Anymore for anymore

[Phillip Mold]

Local- yes!
not a franchise- yes!
individual atention- yes

Think, what would you like, how would you like to be treated?

[Geoff Jewkes]

My return won`t be that good this time around,someone else has leafleted my area and advertising leather suites from £75 and four bed houses at £140 in the same paper as me !!! Grrrr!!!   At least mine are full colour 

[Marly 11]

What area are you in Phillip and firbre fresh and how many leafleats do you give out a week may be better to reply to cleenco@london.com!

[Phillip Mold]

I'm near Warwick, and leaflet Warwick, Kenilworth, Leamington Spa and Stratford on Avon together with the surrounding villages. I find the villages particuarly productive, I suspect because they do not always receive the free papers that are delivered in towns.

As to how many, well assuming I am not cleaning and its not raining (as now!) then I leaflet, probably 2000 per week.

[rambly]

I live in a rural area and find that I get low immediate responses from leaflets.

BUT some people seem to stuff them in a drawer and call up 6 months later, so I wouldnt put in anything about prices or special offers unless they were expiry dated.

[CATMAN]

Hi

Recently I opened Dry Cleanin Shop and had one of my guys drop about 1000 leaflets. The return, compared to carpet cleaning, has left me astonished.  Two or three people a day have been calling in saying the got a leaflet and more importantly a 20% discount card, which had made people drive 3-4 miles to bring clothes for cleaning.  The phone has also been ringing with equieries

I have learned a lot from this excercise.

Carpet Cleaning work, is a damm hard business to get new customers. I have dropped 1000's of leatlets and have never experienced anything like it in my five years of trading. I once had 52000 leaflets dropped through the local free paper, £1300 in total, total calls ONE.

Wallet sized discount cards work a treat, the public like a discount, and its kept were its more visable

The leaflet must contain an offer or discount, repeated differently on bothsides. The offer must be call to action, a need to use that service, but not something is too good to be true and end in a poor quality service.

If I can design a leaflet that gives such a return on carpet cleaning, I'll be RICH!

Regards

CATMAN

[joey p]

CATMAN dont let prodry see that, he'll call you a liar and tell you your staff are on the make....................where are you jimmy tarbuck, you gotta come in and say ' I TOLD YOU SO'...................

[prodry]

Joey

Catman got 1 call from 59000. Jimmy Tarbuck got 2 calls from 60000.

I get min 4 calls for every 1000 delivered.

Maybe Catman is right about how leaflets are written:

present a problem "Are your carpets showing you up?" picture of a dirty carpet.

offer a solution ie. yourself.

Give them a reason to call you, ie a limited offer.

Simple, works a treat for us and has made me bundles.....

or the leaflets are not being delivered, I have found free papers to be a waste of time.

Best bit of advice I have ever been given in my life was from a multi millionaire businessman. "I know nothing, therefore I know everthing". If you try something and it doesnt work, like leaflets. Is it leaflets that dont work? or is it the way you have them delivered?, is it the design? what is it?. Its easy to just say leaflets dont work, its harder to admit you may have got something wrong or someone has done something wrong and admit you may not know everthing and try and get advice from people who actually do get lots of work from leaflets. These people are on this forum, they offer this advice for free and they show who they are in their profiles.....

Anyway off to bed as I have three big jobs tommorrow, all from leaflets....

[ollie]

I also get 3- 4 calls per 1000...sometimes 6..i also then get reccoms on the back of the leaflets. I always deliver them solus. i used a company once to deliver them and got 1 call from an area that wasnt the area they were supposed to be delivered in..and that was the ONLY call! So i employ a good guy to deliver them and myself and the missus do some when we can. 

[NigelD]

I get calls from leaflets, I use the a modified version of the pink flyer.
Like all things relating to marketing, do i get hundreds, NO. Do I get good quality leads, for the most part YES.
An example, 3 years ago a lady rang me. Got the leaflet please come and quote. Job price £1200, has since used me for 3 smaller jobs. Used her name on subsequent leaflets, 3 jobs, Oh you do work for XXX, Yes I do. Value £2500
Next week 1 job referred directly from the recipient of original leaflet, value £800.

There are many others.
No marketing strand is a silver bullet, try them all, learn from what you say in your message.

And good luck, or as someone told "there is no good luck, you needed to be there"

Nigel

[joey p]

yada............yada......yada.....................
FROM WHAT I CAN SEE YOU ARE ALL CHEAP SPLASH AND DASHERS, WOULDNT TRUST YOU TO CLEAN MY CARPETS IF YOU PAID ME.

[ollie]

wouldnt want you as a customer joey.