Have now listened to 4 of the six CDs.
I have learnt nothing new.
If you do not know what a USP or an ESP is this could be for you.
The problem with all these Gurus is they take 45mins to explain one concept.
Is his the same person who wrote The Guerilla Marketing books Mislaid my copy so cannot be sure, but Think you get more ideas in the books.
His background is he owned POOL Halls and Hairdressing Salons.
Has a degree in Marketing Studied Jay Abrahams Dan Kennedy etc and then started writing marketing products and became marketing consultant
Although this sounds negative you could pay more for same concept
