hi there
it is a very difficult situation, but all to common,
most financial directors will tell you, sell, sell , sell,
then fulfill those sales.
generate the revenue stream before resourcing up.
yes i agree it is very difficult to do that, but it generates a positive growth scenario.
by having the revenue stream to offset against the cost centre.
its a very difficult balance.
i always look at it like this, if additional resource is required, then n day one of that resource hitting the road, there should be at least 50% of their time already allocated to jobs, ideally 60%.
then that allows you to confidentally sell more service, knowing that resource is there, as that resource moves up to capacity, then the cysle starts again.
regards
martin