guys
my point is not attacking Robert its to tell people that you don't have to be on fast track to benefit from direct response.
because copy that uses direct response is looked at as Joe polish stuff i am trying to change this. we all have great ideas and i want to show people how the Joe polish model works.
place yourself at the centre of a group of business people all with unique ideas and one by one go though each ones ideas and pass this information on to the group and all benefit. charge fro this service and you make money.
in fact one thing that Joe has said and that give it away for free and it has no value. this is true. but if you try and make them understand its value and this has to be a good thing.
I remember how hard it was and still is trying to find what works. its funny how when you pay big money how you don't question what is being sold to you. why can we do this when we see something working and its free.
the basis of all business is to do what works. this is the Joe polish model
i don't have any hidden agenda, just want cleaners to use copy more so that prospect value our services more, i have for years had customers and prospects disrespect me and what my staff provide.
if the message is basic then prospect will just judge us on price and that is a one way street. we all have unique businesses but most fail to promote our communicate this to prospects.
most franchise use a message that's positions themselves apart from others cleaners. giving a reason to buy from them.
if your interested i have written a a3 leaflet that deals with cheap carpet cleaners. to show what can be done with long copy. so if you have a problem in your area then this might be of interest.
check my blog
http://cleanersnetwork.wordpress.com/respect
ian harper