hi there
when you are a small business, then these knocks are magnified as they have a the potential to upset your business activities. You have to look at the larger picture, i mean you have to look at either monthly or quarterly periods.
Unfortunately too many of us only look forward in the short term, and fail to see anything in the future, you have to continue looking forward and moving your business in that direction, whilst trying to maintain the present status quo.
there are several factors, why you start your own business, and in no particualr order they include the following
money, financial stability
and
enjoyment
if you get out of bed in the morning, and find yourself working at something that you are happy with, then that has to be a bonus in life. there are far too many people that drudge off to work every day, regretting the day ahead.
People who make that step, to do something about that situation, and take themselves out of the employee tread mill, take a courageous step, and yes it can be difficult. but the effort in the long term will pay rewards, whether that be in contentement, or financial, whichever makes you happy.
When the business runs smoothly, its far too easy to forget the haarder times, and when they do come back, yes it will hit you, just look it straight in the eye and deal with it.
remember -- you must make commercial decisions, based on your requirements, yes your customers are important, no customers no business. But if you make rock steady commercial decisions, then you will always retain the good clients.
regards
martin
