[Jason Hedges]

Hi all,

Thinking about having my van signwritten. Took some photos of it and had a play with lettering and paint shop pro. Ignore quality and colour differences, just want your ideas on wording and layout please.

I want to keep it simple and to the point and easily read from distance.

Best quote for what I've shown here fully fitted is £200.





Any comments / suggestions appreciated!

Kind regards,
Jason.

[www.crawleycarpetc]

To keep it simple i would cut your bullet points and have your phone number in place, nice and big so people driving along can catch it!

regards Rob.

[Jason Hedges]

Hi Rob,

Thanks for reply.

This is a picture of previous livery but with 0800 number which did not work, even had address to show I was local. Think now that local numbers are more effective.



Thought bullet points would give a few details.

All the best,
Jason.

[www.crawleycarpetc]

Hi Jason,

I honestly think the one with 0800 number is better ( just my opinion ) after all if you are driving along and you see your van what do you think? Lets have a read!? No you think s#it i need a carpet cleaner whats that number.

In my opinion people read bullet points in newspapers etc not on the side of vans. But good luck with whatever you decide.

Rob.

[Jason Hedges]

Thanks again Rob,

I did get a bit of work from the old livery but a lot of people (friends and neigbours) thought I was a national franchise. Nothing wrong with that of course but thought I would be more expensive.

Could do the same but with local and mobile numbers bigger on side.

Thanks for feedback.

All the best,
Jason.

[www.crawleycarpetc]

Dirt busters is a franchise isn't it?

[*paul_moss]

Jas
looks good,the only thing I would add is to just brighten it up a bit maybe a mix of colours add a bit of red,it does make it stand out.

[Jason Hedges]

I'm not a franchise, there are other dirtbusters around but no franchises as far as I know!

All the best,
Jason. 

[Jason Hedges]

Hi Paul,

Thanks for the comment, hope all is well and you're nice and busy!

Sold that host machine on and is gonna cost nearly £500 to repair !

Did a multi coloured version of picture. Think it looks like a childrens entertainer though. Perhaps just another single colour would look better!

Here it is:



All the best,
Jason.

[Neil Grainger]

Jason

this works for me very well, some say over the top but get about 4-5 enquires a week just from people seeing the van.

Its an advert after all so use the space to fill it up.

[terrymaloy]

Hi Jason,

Ever thought of adding a BIG PHOTO ? Doesnt cost a great deal more and I can assure you, you're van WILL get noticed.

I 've sent you an e mail what mine looks like done recently for £220

I'd post it on here but cant get the hang of it !!

Cheers,
Terry

[Adam Young]

Hi Terry,

When you reply go to additional options on the bottom left of the page click browse it'll let you select youre desired photo. Open it the location will be listed in the attach box then post if the photo comes up in you're post blank with a red X box the file is probably too large,

Best,

Adam.

[Jason Hedges]

Hi Neil,

Thanks for the post.

Nice looking van, good wording as well. I'm not surprised you get good response rates from it! Given me a few ideas.

Hi Terry,

Thanks for the email!

Very nice as well.

All the best,
Jason.

[Adam Young]

Hi Neil,

Can you post me as well please, I'm getting my van signed up next week.

Thanks. Adam.

techniclean@hotmail.co.uk

[benny d]

Why not have "Carpet and Upholstery Cleaning" as the main top wording, as that is what you are trying to sell. Then put "Dirtbusters" underneath that?

Surley it is your profession that you are trying to get attraction to, and then the name of the company. Thats what I have done, and this I believe is the correct way to do it.
Regs
Ben

[craigp]

absolutely correct Benny.

company name is not important, its the message.

i would go further and just have 'Professional Carpet Cleaning'

as upholstery is only a small percent of my work anyway.

no need to say 'insured' surly that goes without saying, Tescos or any other company dont advertise there insured do they.

same goes for Domestic/ commercial, as if you turn commercial down. people will
assume you do both, why would'nt you?

i would also lose the 'no job to small'  as not writing it does not stop em unfortunaly

i rather say the reverse, dont phone with little poxy jobs, lol.

[Neil Grainger]

Your right, name does not matter, but what your are try to get is peoples attention.

Peolpe look at my Van because I think that its ott, but thats the point of Van marketing. It draws your attention to it.

People in the street are not always looking for the service being advertised but this triggers their attention. Neighbours are nosey so will come and ask because they have had their attention grabbed by the over the top van graphics.

I freely admit that its OTT but it works. Its the 100% star that grabs their attention, once I have that they read the rest to find out what you do. Has to be a trigger on the van to get them to read the rest because Van marketing is chance marketing without targetting anyone type of market.

We all drive past 1000's of people a week and sit in traffice a lot so you can get people to read whats on it so why not put as much info on it as possible.

[craigp]

hi neil, i see your point and can see how it works, i saw a fast track van the other day, i was at the lights his turning was green and i watched a man on the corner waiting to cross, you should of seen his head track that van till it was out of sight! his has a star on it to, his says 20 times more powerfull bumph.

i can just see one problem with yours, 'competitive rates' why would you want to say that?

customers expect  you to be cheap now.

[Steve Chapman]

Have to disgaree on the company name thing, you want people to remember your company so when they go home they will look it up and phone you!

Most will not be able to remember from van alone!!!

Otherwise you could be any old carpet cleaner. :

And a picture speaks a thousand words,   most remember mine from the picture of a doctor on it and gets people talking!

a logo of some kind is good, people very often don't read lines and lines of writing on vans, so less is more imho,

regards
steve

[craigp]

yes a unique identitiy is good for rememberability once they have used you, but thats nothing to do with reasons they will call in the first place.