Are we talking about Doorknockers?
I've said it before, but we're in a culture of searching out the best deal on broadband, gas, electric, telephone, credit cards, loans and loads of other bills.
So why not window cleaners?
Okay, I also say we provide a different and more personal service to our customers; but some of our customer's perceptions could be that we are 'just another bill'.
I like my customers to either think we're great; the best ever, OR, we're better than the devil they don't know.
Undercutting isn't something I'd want to do, but it's perfectly legal and business is business.
If it is Doorknockers; I'm not 'knocking' them.
It's a good compliment to you, Steve, that your customer would rather pay the extra and have you as their window cleaner.